Profile · Insurtech
Before the flood of digital insurance startups, one builder was already a decade into the work.
When Dustin Yoder founded Sureify in 2012, he wasn't chasing a trend. He was answering a question he'd been carrying since high school - sitting in his father's Silicon Valley insurance brokerage, testing clunky benefits software, watching a massive industry operate like it was still 1985. The life insurance sector had $20 trillion in policies in force and almost zero consumer-grade digital infrastructure. He saw the gap before anyone had a name for it.
The word "insurtech" wouldn't become a Silicon Valley staple for another three years. Yoder was already building. That timing wasn't luck - it was a consequence of knowing the industry from the inside out, from the customer service counter to the policy management back office. His father ran one of Silicon Valley's top independent insurance brokerages. Dustin didn't just grow up around insurance. He grew up testing its software.
Today, Sureify runs a cloud-native, low-code SaaS platform called Lifetime that helps life insurance and annuity carriers do three things they've historically struggled with: acquire customers digitally, service policies without a phone call, and keep policyholders engaged for the life of the policy. The roster of carriers using it includes State Farm, Allstate, AAA Life, Amica, Principal, Nationwide, Brighthouse Financial, and Modern Woodmen of America. That's not a list of edge-case startups experimenting with new technology. That's American insurance's institutional core.
Sureify reached $38.9 million in annual revenue by 2024, with projections pointing toward $63 million by 2026. The company has raised $25.1 million in total funding, including a $15 million Series C from Aspen Capital Group in September 2021. With 250-plus employees globally and a platform that has been in continuous development for over a decade, Sureify sits in a peculiar position: old enough to have survived every insurtech boom-and-bust cycle, mature enough that its biggest clients are legacy carriers with millions of policyholders.
