social-media-strategy
(21)
Allison Byrne and the Art of Sounding Like Reddit
She helped Reddit find its voice beyond its own communities. Then Allison Day Byrne took on a different writing assignment: the words of co-founder and CEO Steve Huffman.
Bella Koenig and the work nobody scrolls to see
From representing creators at CFG and The Digital Dept. to founding Bella King Media, Bella Koenig has built a career around the decisions behind the feed. Her business gives those decisions a place of their own.
Erica Alshuler and the Useful Art of Following What Glitters
Her career runs from the machinery of online video to the deliberately unruly pleasures of a microphone. Across both, Erica Alshuler keeps returning to the same skill: finding the pattern that makes people, ideas and communities click.
The Sandwich That Bit Back
A Dallas PR firm built its reputation on an unfashionable idea: prepare for the mess, then find the human story inside it. A dislocated jaw, a milk truck and a plate of chicken-fried steak explain the method better than any pitch deck could.
The Agency That Bet the Map Was Wrong
Jeffrey Sharlach built a communications firm around a curious proposition: Latin America was not a side market. Three decades, six offices and one WPP acquisition later, the niche looks less like a limitation than the whole trick.
The Bank Said No. Social Driver Built the Agency Anyway.
Two founders arrived in Washington without capital or connections. Fifteen years later, their agency's sharpest trick is still the same: finding the human route through a digital problem.
Skirt PR and the Art of Making an Old Popsicle Young Again
A Chicago publicity firm took a frozen treat with a nostalgia problem, retired the googly eyes, and let teenagers do the talking. The result is a tidy lesson in how old brands find young audiences without buying their attention.
The Festival Feed That Learned to Behave Like a Family Reunion
We Thrive Media stopped treating a festival feed like a billboard and started treating it like a place people belonged. Seven million-view videos and a Shorty Award later, the useful lesson is not “go viral” - it is how to earn attention before asking for action.
The Tractor That Made the Press Release Irrelevant
A Warsaw PR agency won its clearest argument for communications by helping replace a farmer's wrongly seized tractor. The lesson is disarmingly practical: do the useful thing first, then tell the story.
Noyse Is Selling the Thing PR Forgot: Judgment
The New York firm treats publicity as one connected system - and argues that a real story, handled by accountable people, beats a spreadsheet full of empty pickup links.
Novità Built a Global Design Network From a Press-Release Manual
Christine Abbate started with two babies, one trusted client and a book about writing press releases. Thirty years later, Novità’s real product is still the same: knowing how the design world talks - and who needs to meet whom.
The Podcast Was Four Episodes Old. House 17 Found 32 Million Reasons to Keep Watching.
A young Boston agency learned that the useful unit of modern advertising is not the campaign. It is the moment worth clipping, distributing and answering before the audience moves on.
The Recital That Escaped the Concert Hall
For more than 40 years, Shuman Public Relations has sold attention for an art form that asks people to sit still. Its most revealing campaign began when the concert itself disappeared.
Gambel Communications Knows the Person Who Knows the Person
The Metairie PR firm has spent 17 years turning a very New Orleans asset - knowing whom to call, and why they might care - into campaigns that move votes, registrations and millions of charitable dollars.
B Public Relations Bet the Agency on Knowing the Menu
A Denver PR firm discovered that saying no to most industries could make it more useful to one. Fifteen years later, its specialists still pitch hotels, destinations and restaurants with the instincts of people who actually inhabit that world.
The Beauty Agency That Discovered the Product Was Only Half the Product
Base Beauty began as Jodi Katz’s escape from the conventional agency life. Nineteen years later, its sharpest idea is that a fragrance launch, a dermatologist quote and a TikTok are not separate jobs - they are one story moving through different rooms.
MVT Knows the Sponsorship Is Only the Ticket In
The Evanston consultancy takes expensive sports partnerships past the logo wall - building narratives, calendars and media moments that can keep working after the crowd goes home.
The Quiet Machine Behind Technology's Loudest Moments
For 35 years, a compact Campbell agency has translated technical complexity into reviews, launches, headlines and trust. Its real product is not publicity. It is a reason for the market to care.
MOVI Knows the Distance Between a Translation and a Connection
The Los Angeles agency built a four-city operating system for the part of marketing that translation cannot solve: knowing which voice, room and ritual will make a message travel.
Jones Agency: A good story needs someone to open the door
Meghan Jones brings an event producer’s eye to public relations and social media. Her Los Angeles agency sits where a brand’s story meets the people it hopes will care.
Daniela Guzman Is Turning Brand Strategy Into Something People Can Walk Into
The First Move founder works where the moodboard meets the guest list, turning strategy into launches, pop-ups and social moments built to hold together after the photographs are posted.