social-media-strategy
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Allison Byrne and the Art of Sounding Like Reddit
She helped Reddit find its voice beyond its own communities. Then Allison Day Byrne took on a different writing assignment: the words of co-founder and CEO Steve Huffman.
Bella Koenig and the work nobody scrolls to see
From representing creators at CFG and The Digital Dept. to founding Bella King Media, Bella Koenig has built a career around the decisions behind the feed. Her business gives those decisions a place of their own.
Erica Alshuler and the Useful Art of Following What Glitters
Her career runs from the machinery of online video to the deliberately unruly pleasures of a microphone. Across both, Erica Alshuler keeps returning to the same skill: finding the pattern that makes people, ideas and communities click.
Daniela Guzman Is Turning Brand Strategy Into Something People Can Walk Into
The First Move founder works where the moodboard meets the guest list, turning strategy into launches, pop-ups and social moments built to hold together after the photographs are posted.