Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian, a keynote speaker, Stanford instructor, and author of 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page, 2025). She's best known for the 'Content Playground' framework - rejecting the linear marketing funnel in favor of a non-linear, audience-driven content ecosystem. A former musical theater major turned B2B marketing strategist, she argues that trust is the one thing AI cannot automate, and has built a career proving it.
Val Geisler is a lifecycle marketing strategist and VP of Partner Programs at Digioh, best known for founding Fix My Churn and creating the 'Dinner Party Strategy' — a behavior-driven email onboarding framework that has powered 209% conversion lifts for SaaS and ecommerce brands. With 12+ years at the intersection of customer empathy and marketing systems, she has built advocacy programs at Klaviyo, grown retention email to 25% of company revenue at ByHeart, and hosted the Ecommerce Marketing School podcast. Her philosophy: emails are relationships, not broadcasts.