For three generations the Formisano family has sold refrigerators in the Hudson Valley on a stubborn premise: be the most helpful store, not the cheapest one. Here is how that bet held up over 80 years.
A Newport Beach family took a doctor's habit - remove the source of the problem, not just the symptom - and turned it into plastic-free kettles, Turkish tea makers, and samovars now brewing in nearly 20 countries.
A St. Paul bookkeeper bought the store he balanced the books for, plastered his family's name on it, and left it to all nine of his kids. Three generations later, they still won't sell.