healthcare-saas
(14)
Michelle White Is Building the Marketing Machine Before the RFP Arrives
At TigerConnect, Michelle White is treating enterprise marketing as infrastructure: coordinated, measurable, and already at work before a buyer asks for a proposal.
Annie McBride Is Marketing the Work Nobody Sees
From consumer brands to connected software, Annie McBride has spent 25 years translating complicated products into useful stories. At PracticeTek, the assignment is smaller in scale, closer to the front desk, and every bit as operational.
Chris Farrell Knows the Unsexy Work Is Where Markets Move
A career built across banking, billing and software taught Chris Farrell to look past the shiny pitch. At Raintree Systems, he is turning the stubborn machinery of therapy practice into a story people can actually use.
David Peterson Makes Healthcare Marketing Answer to the Numbers
After more than two decades marketing complex healthcare technology, David Peterson has learned to make every promise face a harder question: what changed, and can you measure it? At MedeAnalytics, that instinct now meets a company built around turning scattered data into accountable action.
Ben Chapman Is Betting the Front Desk Can Run on Better Timing
At Vital Interaction, Ben Chapman is turning the overlooked mechanics of reminders, recalls and follow-up into a serious operating discipline - one carefully timed message at a time.
Suleyman Nazarov Is Building the Missing Front Desk for Global Hospitals
A scholarship carried a finance student from Turkmenistan to Seoul. The company he built there now treats language, search and unanswered messages as one sprawling software problem.
Rachael Jones Found the Fight Hiding in the Spreadsheet
A bruising contract meeting gave Rachael Jones a durable idea: when every side brings its own numbers, even good intentions become an argument. She built Syntax Health to put everyone on the same page - literally and financially.
Clay Ritchey
Clay Ritchey is the Chief Executive Officer of Verato, a Tysons, Virginia healthcare technology company whose referential identity matching platform helps hospitals, life science firms and government agencies resolve who is who across fragmented records. A Penn State electrical engineer and Harvard MBA, he has spent more than two decades building and scaling healthcare software businesses, including a turn as CEO of Evariant, which merged with Healthgrades in 2020. He took the helm at Verato in 2021 and has become a frequent voice on why patient matching sits at the center of healthcare's digital transformation.
Greg Peters
Greg Peters is the co-founder and CEO of BetterHealthcare, a New York-based healthcare technology company that started as BetterPT in 2016 and grew into an interoperable patient-access and scheduling platform. A former Division I football player and New York fitness professional, he partnered with Hospital for Special Surgery surgeon Dr. Stephen Fealy to remove the friction in booking physical therapy and, later, broader care. BetterHealthcare was acquired by HealthBus in January 2025, where its BetterAccess platform now powers real-time appointment booking and provider matching across a national network.
Tatiana Fofanova
Tatiana Fofanova is the co-founder and CEO of Koda Health, a Houston-based B2B enterprise SaaS company that helps health systems and payers scale advance care planning. Trained as a molecular-medicine PhD at Baylor College of Medicine and a former HHMI scholar, she left bench and pediatric work after concluding that patients needed access and good information more than newer drugs. She built Koda out of the Texas Medical Center's Biodesign Fellowship in 2020 with co-founders Desh Mohan and Katelin Cherry, describing the product as 'TurboTax meets Duolingo' for the hardest conversations in medicine. The company now supports more than a million patients nationwide and raised an oversubscribed $7M Series A in October 2025.
Sebastian Coates
Sebastian Coates is the CEO and co-founder of Tellescope, a HIPAA-compliant, API-first patient communication and CRM platform used by more than 150 digital health organizations. A Tufts computer science and mathematics graduate who once wrote software for the Apple Watch and prototyped blockchain systems for clinical trials at Vertex Pharmaceuticals, he started Tellescope in 2020 with co-founder Derek Strauss to give telehealth companies a developer-friendly tech stack for managing patients across SMS, email, voice, and secure messaging. Notably, he has kept the company lean and profitable rather than chasing oversized venture rounds.
Shawn Dastmalchi
Shawn Dastmalchi is a serial healthcare-technology entrepreneur and the CEO of Gratia Health, an Austin-based startup that uses behavioral science and incentive design to keep nurses on the job. A UC Berkeley PhD in vision science, he co-founded and led Apixio, a clinical big-data company later acquired by Centene, then built Ark.one Health out of an entrepreneur-in-residence stint at Sutter Health. Across 25-plus years in life sciences, medical devices and health IT, his throughline is turning messy clinical data into decisions - and, at Gratia, turning the daily grind of a hospital floor into reasons for nurses to stay.
Vik Kashyap
Vik Kashyap is the founder and CEO of Toi Labs, the San Francisco company behind TrueLoo, an AI-enabled toilet seat that quietly turns ordinary bathrooms in senior living communities into a source of passive wellness data. A Harvard graduate and former Battery Ventures associate, he previously built Canopy, a consumer healthcare SaaS company acquired by Aetna and later CVS. TrueLoo was named a 2024 TIME Best Invention and is deployed across dozens of senior communities. He holds about 10 patents and has been cited or quoted in The Wall Street Journal, CNN, The New York Times, and Science Translational Medicine.
Will Yin
Will Yin is the co-founder and CEO of Mandolin, a San Francisco AI automation company building autonomous agents for specialty drug access. A Greenwich High School valedictorian and Stanford dropout, Yin previously co-founded Jupiter (YC-backed, $9M raised) before pivoting to healthcare. At Mandolin, he and co-founder Rohit Rustagi have raised $97M to automate the back-office workflows — prior auth, benefits verification, billing — that delay cancer and Alzheimer's patients from getting life-saving specialty therapies. Within months of launch, Mandolin deployed across 700+ clinics serving 250,000+ new patients annually.