A wholesale marketplace puts local sales reps at the center of its software. The bet: a better route into independent stores starts with someone who knows the owner.
A missing product is a small retail embarrassment with a large bill. MC1 builds software that helps sales teams spot the problem, decide what to do, and act before they leave the store.
A sales pitch is only as good as the knowledge behind it. Bigtincan built its business around that inconvenient fact - then joined Showpad to take the idea further into the field.
A brand can win the advertising campaign and still lose in aisle seven. StayinFront builds the software that helps field teams find the gap, fix the shelf, and make the next visit count.
The company once known as DialSource spent years fixing the unglamorous plumbing of enterprise selling. Now it is stitching calls, coaching, attribution and buyer collaboration into one Salesforce-native operating layer.
Most sales software stops at the pitch deck. Pitcher wants the meeting, the order, the follow-up and the CRM record too - even when the rep has no signal.
Showpad began with one painfully practical problem: sales reps kept showing up with the wrong material. Fifteen years, roughly $155.5 million in disclosed growth financing and one private-equity merger later, it is trying to turn the best seller in the room into software everyone can use.
COACH is an AI sales coach for in-person and field sales teams. Reps record every meeting; the AI figures out what the best closers do differently and coaches everyone else to do the same, delivering personalized feedback after each meeting. Managers get visibility into 100% of what happens in the field so they only step in when it matters. Founded in Paris by Mathieu Perez, Thomas Perez and Nicolas Sebag, COACH is part of Y Combinator's Summer 2026 batch and reached roughly $500k ARR in its first five months.
Siro is an AI conversation intelligence platform built for in-person sales. Reps use its mobile app to record face-to-face conversations at the kitchen table, on the job site, or in the showroom; Siro then transcribes and analyzes those conversations to surface coaching moments, draft follow-ups, update the CRM, and show reps how top performers handle objections. Founded in 2020 by former Cutco top-1% seller and McKinsey alum Jake Cronin, the New York company raised a $50M Series B in May 2025 led by SignalFire, bringing total funding to roughly $75M.
WizCommerce is an AI-native B2B sales and ecommerce platform built for wholesalers, distributors, and manufacturers. It unifies field-sales order taking, buyer storefronts, catalog and product imagery, ERP-connected back-office workflows, and embedded B2B payments in one system. Its products - WizShop, WizOrder, WizStudio, and WizPay, plus the Kai AI assistant - help wholesale businesses replace spreadsheets, PDFs, and manual order entry with automation. Founded in 2020 (originally as SourceWiz) and based in Bengaluru with US operations, the company raised an $8M Series A led by Peak XV Partners in 2025 and processes over $100M in GMV annually.
XBuild is a San Francisco-based AI-native estimating platform for the construction industry, founded by former Uber and Postmates executives Jahan Khanna and Rob Moran with civil engineer Sharuk Khanna. Its agentic, chat-based system turns measurement reports and site photos into standardized, editable, code-compliant estimates in minutes. After launching an insurance-focused estimating product in 2025, XBuild says it has run 15,000+ projects representing roughly $250M in construction value and saved contractors 40,000+ hours. In January 2026 the company raised a $19M Series A led by N47, with Rackhouse Ventures and Andreessen Horowitz, to expand from roofing into concrete, painting, HVAC, plumbing and other trades.