
The Burt co-founder grew up around a 3PL warehouse, learned to build AI systems, then traded morning code for cold calls, rental cars and the occasional locked office door.

After eight YC rejections and several startup detours, the former goalkeeper returned to a problem he had met at 18: the invisible gap between an average field rep and a closer.
Jake Cronin is the founder and CEO of Siro, a New York based conversation intelligence platform that records and analyzes the face-to-face conversations of field sales reps and turns them into AI coaching. He learned the sales craft the hard way, selling Cutco knives door to door as a teenager and ranking among the company's top reps worldwide, then spent two years as a McKinsey business analyst before leaving in 2020 to code Siro's first product himself. The company has raised roughly $75 million, including a $50 million Series B led by SignalFire in 2025, and works with home services, telecom, and multifamily sales teams across the country.
Trey Gibson is the co-founder and CEO of SPOTIO, a Dallas-area field sales software company he started in 2014 after a visibility crisis on his own outside sales team, where reps worked territories blind and managers had no idea what was happening in the field. A Texas Tech MBA who spent his early career running foam insulation and construction businesses in the DFW area, Gibson built SPOTIO into a mobile-first platform used by thousands of field reps for GPS activity tracking, territory mapping, and sales engagement. He raised a $4.5M Series A from Ballast Point Ventures in 2020 and now hosts the 'From the Field' podcast, interviewing sales leaders about how modern teams sell, scale, and win.