fashion-marketing
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The Confessional Sells the Thing Fashion Cannot Put on a Rack
Independent designers do not merely need a room full of clothes. They need the right person to walk into it. Johnny Cohen built a business around that walk-in - and published the price of admission.
Paulco knows the clothes need a story
An orange stage, a denim campaign, and a question about belonging. Paulco’s work shows how a brand can give people something to talk about beyond the product.
Urban Unity bets on the second invitation
The Los Angeles agency puts repeat creator relationships at the center of its marketing. Its work connects the social feed, the showroom and the people who make a brand worth talking about.
Kr8 Agency and the business after the celebrity photo
A famous face can get a fashion label noticed. Kr8 Agency’s more interesting proposition is what happens next: turning the placement into material for press, retail, and the online store.
SEQUEL knows why a hotel needs a record label
A hotel, a fashion brand and a DJ have more in common than their guest lists suggest. SEQUEL has built a communications business around the places where their audiences meet.
Christina McGonagle Is Turning Fashion Marketing Into a Place People Want to Stay
The Outcast CMO has spent a career learning how attention becomes belonging. Her playbook joins performance discipline with parties, pop-ups and creator experiences people choose to talk about.
Cyntia Leo Knows Attention Must Be Earned
From a Broadway seat in childhood to the C-suite at Knix, Leo built a career by treating audiences as participants - and attention as something a brand has to deserve.
Christina Lipinski Is Marketing a Feeling You Can’t Add to Cart
Her résumé runs from Saatchi to Southern style. At Billy Reid, Christina Lipinski’s most revealing campaign may be a three-day Alabama gathering where the conversion metric begins with people simply feeling the brand.
Amy Randall Has Spent 30 Years Learning What Makes People Move
From the NBA and NBCUniversal to social-impact films and size-inclusive denim, Amy Randall’s career follows one durable idea: marketing matters most when it changes more than awareness.
Bernadette Fitzpatrick Knows a Brand Is More Than Its Marketing Plan
After helping Sephora turn content into retail infrastructure, Bernadette Fitzpatrick built a career around a deceptively hard idea: creative judgment and commercial discipline should sit at the same table.
Chloe Popescu Is Giving Oscar de la Renta a Hollywood Plot Twist
After a decade translating luxury brands into culture at UTA, Chloe Popescu crossed from adviser to operator. Her assignment at Oscar de la Renta is precise: make a storied American house feel present without making it feel noisy.
Bill Miller Has Spent 30 Years Making Fashion Feel Like Something
Before he was a CMO, Bill Miller learned retail from the window inward. Now he is helping three familiar brands find new reasons to matter, one customer moment at a time.
Christina Choi Knows a Brand Is a World You Can Step Into
From Goldman Sachs risk desks to Ralph Lauren's worlds of sport, style, and hospitality, Christina Choi has spent her career learning how heritage moves forward without losing its memory.
Alex Frias Knows Culture Never Stands Still
From live brand experiences to TIDAL, FILA, Wayfair and Steve Madden, Alex Frias has spent his career learning a deceptively hard skill: how to move at culture’s speed without surrendering a brand’s point of view.
Bené Eaton Put Scrubs on the World Stage - Then Kept Listening
After building campaigns at Under Armour, Ralph Lauren and Nike, Bené Eaton joined FIGS with a deceptively simple brief: know exactly whom you serve, and prove it in public.
Brigid Stevens Knows What an Old Brand Must Keep - and What It Must Risk
After helping flowers feel direct, denim feel current and purpose feel practical, the veteran marketer has taken on a new lens at DIFF Eyewear. Her career offers a useful lesson in how brands change without misplacing themselves.
Elise Golbert Builds for Winter - and for Belonging
At Pajar Canada, a fifth-generation shoemaker translates family memory into modern footwear. Across Montreal, she applies the same instinct - make useful things, keep people close, and give tradition somewhere new to go.
Kimberly Menzer Is Building a Marketing Career Where Fashion Meets Data
Her public resume is brief, but its sequence is revealing: social strategy, execution, marketing analytics, data analysis and visualization. Kimberly Menzer's career offers a quiet case study in how retail leadership is being rebuilt for a measurable age.
David Gallon
David Gallon is a marketing executive who leads brand and integrated marketing for Tory Burch, the New York luxury fashion house. He joined the company in 2016 and rose through digital, social, and brand roles to Chief Marketing Officer, North America. His path runs from local TV newsrooms to teen retail at Aeropostale and into luxury fashion, giving him a storyteller's instinct for how a brand shows up across social, e-commerce, and physical stores.
Debbie Woloshin
Debbie Woloshin is the Chief Marketing Officer of Stitch Fix, the personalized styling and apparel company. A brand builder with more than 30 years in fashion marketing, she joined in 2022 from Marc Jacobs, where she led a global digital transformation. Across earlier roles at the Jones Group, Ann Inc., the Frye Company, L'Oreal and Nine West, she has shaped some of fashion's most recognizable brands and orchestrated collaborations with talent from Taylor Swift to Kate Hudson. At Stitch Fix she launched the 'Retail Therapy' brand platform and pushed a marketing strategy that pairs empathetic storytelling with AI-powered personalization.
Deniz Anders
Deniz Anders is Executive Vice President and Chief Marketing Officer at Nordstrom, the Seattle-based fashion retailer. A homegrown leader who joined the company in the late 1990s and spent more than two decades climbing through its marketing ranks, she now oversees brand programs, digital marketing, creative strategy, and corporate affairs. Anders was named SVP and CMO in 2022 after the retirement of longtime marketer Scott Meden, and was elevated to EVP in 2025, making her one of the senior executives shaping how one of America's best-known retailers speaks to its customers.
Elizabeth Layne
Elizabeth Layne is the Chief Marketing Officer of Rebag, the New York-based e-commerce company that buys, sells and trades secondhand luxury handbags and accessories. A Brown and Harvard Business School graduate, she has spent her career building marketing engines for fast-growing consumer brands - launching Birchbox's marketing while still in business school, running brand and retail marketing at Bonobos before its Walmart acquisition, and scaling Appear Here across London, Paris and New York. At Rebag she has helped turn data tools like the Clair Report into marketing that pushes luxury resale toward a mainstream audience.
Fabiola Torres
Fabiola Torres is the Global Chief Marketing Officer of Gap, the marketing executive brought in during 2024 to revive one of America's most recognizable clothing brands. With more than 25 years spanning Nike, Apple's Beats by Dre, and PepsiCo, she built a reputation for connecting brands to culture through music, sneakers, and self-expression. At Gap she has led a run of digital-first campaigns - Get Loose, Give Your Gift, Feels Like Gap, Better in Denim - that pulled the label back into cultural conversation. A proud Latina and diversity advocate educated in Monterrey, Mexico, Torres describes her leadership philosophy as 'the power of WE.'
Harriet Lee
Harriet Lee is a New York-based marketing leader at ONDO, the direct-to-consumer apparel brand known for its no-slip, no-show socks made from Woolmark-certified Australian merino wool and organic cotton. She describes her work as 'data-driven brand innovation,' pairing a creative fashion background from 3.1 Phillip Lim with the analytics-first playbook of a Shopify-native e-commerce brand. She helps ONDO turn a mundane product - socks - into a category built on a no-slip guarantee, sustainability, and a loyal 20,000-plus five-star review community.
Gian Luca Bersezio
Gian Luca Bersezio is the Chief Marketing Officer of Max Mara Fashion Group, the Italian luxury house behind Max Mara and Max&Co. A marketing and brand-communication leader with more than 15 years across global fashion and lifestyle brands, he built his reputation as director of global brand and communication at Timberland - where he led campaigns like the 50th-anniversary 'This Is Not A Boot' and high-profile collaborations - before moving into the Max Mara group. He is known for blending creative instinct with commercial strategy across brand positioning, campaigns, retail and omnichannel growth.
Iris Yen
Iris Yen is the Chief Marketing Officer of Cupshe, the California-founded swimwear and beachwear brand that grew from a single-category bet into a global direct-to-consumer business with roughly $420 million in annual revenue. She joined in February 2025 after a run through some of the loudest brand-building rooms in the business: Head of Media, Content and Partnerships at Nike; VP and Head of Media, Strategy and Audiences at Red Bull; VP and Head of Communications at GUESS?, Inc.; VP of Communications at American Eagle Outfitters; and VP of Global Marketing and PR at Quiksilver. She started in music, running marketing and PR at Universal Records in the early 2000s, and has built campaigns around names including Britney Spears, Nelly, Kelly Slater, Tony Hawk and Torah Bright. A Washington University in St. Louis graduate who studied anthropology alongside marketing, Yen tends to treat brands as cultures rather than catalogs - a habit visible in Cupshe's 10th-anniversary work, its fourth Miami Swim Week runway show, and its 2026 Casa del Sol collaboration with Jessie James Decker.
Jonathan Bottomley
Jonathan Bottomley is EVP and Global Chief Marketing Officer of Calvin Klein and, since May 2026, EVP of Group Consumer & Brand Strategy at parent company PVH Corp. Oxford-educated in modern languages, he spent roughly two decades in advertising - most notably eleven years at BBH London, where he rose to joint chief strategy officer and worked on Axe/Lynx, Google, Audi and Samsung - before crossing to the client side as Ralph Lauren's first-ever CMO in 2017 and later CMO of Boll & Branch. Since joining Calvin Klein in June 2022 he has rebuilt the brand's marketing around what he calls an 'entertainment mentality': casting talent with 'cultural velocity' rather than raw follower counts, and pairing archival brand DNA with modern CRM and first-party data. The results have been loud - the January 2024 Jeremy Allen White underwear campaign generated an estimated $74 million in media impact value and roughly 30% year-over-year growth in underwear sales the week it launched, followed by Bad Bunny in 2025 and Dakota Johnson in 2026.
Julia Collier
Julia Collier is the Chief Marketing Officer of J.Crew, a role she took up on January 6, 2025 after five years helping build SKIMS from pre-launch into a cultural fixture. British by upbringing and New York-based by trade, she holds a master's in History of Art and English Literature from the University of Edinburgh and has spent close to two decades across fashion brands and agencies, including Rugby Ralph Lauren, Nicola Formichetti Studio, Wednesday Agency and A.L.C. At SKIMS she built a 40-person marketing organization and drove partnerships with the NBA, WNBA and USA Basketball plus collaborations with Fendi, Swarovski and Dolce & Gabbana. At J.Crew she reports to CEO Libby Wadle and oversees brand marketing and brand creative, arguing that brands should behave like entertainers and media companies rather than catalogs. Her first major campaign, 'The Next Rollneck Generation' (September 2025), reportedly lifted Google searches for the J.Crew rollneck by 900% in a week and was named to the Glossy 50 in 2025.
Katherine Brodie
Katherine Brodie is the Chief Marketing Officer of Frances Valentine, the New York fashion house co-founded by Elyce Arons with her best friend, the late Kate Spade, and Andy Spade. Brodie joined in January 2025 after roughly two decades spent building direct-to-consumer engines for design-led brands: eCommerce at Kate Spade, digital marketing at C. Wonder and Club Monaco, eCommerce at Reese Witherspoon's Draper James, and VP of Marketing & eCommerce at Rifle Paper Co., followed by a VP of Marketing post at CAKE. At Frances Valentine she runs a marketing operation that behaves less like a department and more like a production studio - video-first storytelling, creator-style content, and a community organized around color and joy. The strategic bet is contrarian by industry standards: while most fashion brands chase shoppers under 35, Brodie's team has built a viral social presence around women 50 and up, with Arons herself as the on-camera personality. The approach has coincided with rapid growth for the brand across e-commerce, its expanding retail fleet, and wholesale.
Kristen D'Arcy
Kristen D'Arcy is Chief Marketing Officer and Head of Digital Growth at True Religion, the El Segundo, California denim and sportswear brand where she became the company's first-ever CMO in July 2023. With roughly two decades of marketing and e-commerce experience, she started on the agency side at Tribal DDB Worldwide and R/GA before moving brand-side to Ralph Lauren, Oscar de la Renta, Coty, American Eagle Outfitters, PacSun and Homedics. At True Religion she has rebuilt the brand's cultural footprint through campaigns pairing fashion with music and sport - partnerships with the NFL and NBA, activations at the Super Bowl, NBA All-Star Game and Coachella, and campaigns starring Megan Thee Stallion, Key Glock and Quavo - while pushing e-commerce from roughly 35 percent of the business toward half of it. She has been named to Ad Age's Best Marketers Under 40, Brand Innovators' Top 50 Women in Brand Marketing, and Business Insider's Top 25 Most Innovative CMOs.