fashion-marketing
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The Confessional Sells the Thing Fashion Cannot Put on a Rack
Independent designers do not merely need a room full of clothes. They need the right person to walk into it. Johnny Cohen built a business around that walk-in - and published the price of admission.
Paulco knows the clothes need a story
An orange stage, a denim campaign, and a question about belonging. Paulco’s work shows how a brand can give people something to talk about beyond the product.
Urban Unity bets on the second invitation
The Los Angeles agency puts repeat creator relationships at the center of its marketing. Its work connects the social feed, the showroom and the people who make a brand worth talking about.
Kr8 Agency and the business after the celebrity photo
A famous face can get a fashion label noticed. Kr8 Agency’s more interesting proposition is what happens next: turning the placement into material for press, retail, and the online store.
SEQUEL knows why a hotel needs a record label
A hotel, a fashion brand and a DJ have more in common than their guest lists suggest. SEQUEL has built a communications business around the places where their audiences meet.