experiential-design
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Dalton Built a Bigger Agency Around Two Small Words
Dalton spent decades adding disciplines, offices and agencies. Then it reduced the pitch to three words: we get people. The interesting part is the arithmetic behind that promise.
Rapt Studio knows why your office feels wrong
A noisy corridor, a rescued floorboard, an owl in a reading room. Rapt Studio uses the small details of working life to ask a bigger question: what should a company feel like from the inside?
Super Color Digital knows the hard part comes after “Print”
A fabric wall is easy to admire. The color matching, metalwork, packing, and installation behind it explain what Super Color Digital actually sells.
Image Options knows when the wood should be real
For Tommy Hilfiger, Image Options built wood-veneer displays for flagship stores, then photographed the finish for a wider rollout. Inside the company that makes a design survive its budget, its materials, and opening day.
Jaguar Design Studio makes the room work. Even when there is no room.
From Cisco’s event graphics to Sumo Logic’s virtual conference, the Aptos studio works where brand design meets the practical business of getting people together.
GNU Group makes the hard part of getting there disappear
A hospital entrance, a campus crossroads, a company name on a skyline. GNU Group turns these everyday encounters into a design problem - and stays involved until the signs are installed.
Onni Creative Makes the Lobby Part of the Movie
A pizza box fans wanted without the pizza explains Onni Creative’s business: giving moviegoers something worth leaving home for, then helping cinemas make it happen.
PLAYLAB makes a business of thinking too big
A flower sprawled across Manhattan. A fashion show became a playground. Inside the Los Angeles studio turning unlikely ideas into places, objects and experiences people remember.
National Forest Put a Paintbox Inside the Ad Agency
The Los Angeles studio turned a refusal to separate art, advertising, objects and environments into a durable business - and a useful lesson in making one visual idea travel.
Liz Castelli Knows How to Keep a Room - and a Voting Line - Moving
She began as a science teacher, built an events company from $600, negotiated its sale from a schoolhouse in the Amazon, and now brings an operator's eye to Pizza to the Polls. Her real medium is not décor. It is momentum.
Matthew Haber
Matthew Haber is the co-founder and CEO of Cofactr, a New York-based platform that automates procurement and logistics for electronics hardware teams in aerospace, defense, medtech and robotics. A theater-designer-turned-engineer, he built tours for Coachella acts and escape rooms before co-founding an experiential R&D firm (BeSide) that sold to agency MAS in 2018. He launched Cofactr in the Y Combinator W22 batch; in December 2024 the company raised a $17.2M Series A led by Bain Capital Ventures, bringing total funding to roughly $28.8M.