entertainment-pr
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The Publicists Who Learned to Work Offstage
Shore Fire began with one employee, two desks and a useful conviction: the publicist should make everyone else more interesting. Thirty-six years later, a new CEO inherits a larger version of the same quiet job.
The People Behind the People Everyone Knows
42West built a serious business out of an odd Hollywood truth: the people paid to attract attention are most valuable when you barely notice them. Its product is not publicity alone - it is the choreography of attention.
Sunshine Sachs Morgan & Lylis Built an Empire by Staying Out of the Picture
For three decades, the communications firm treated its own invisibility as proof of competence. Then the media changed, two operators joined the marquee, and even the people behind the curtain decided it was time to be seen.
The Red Carpet Is Only Ten Percent of the Job
Priscilla Clarke built an agency where nonprofit purpose meets entertainment machinery. The visible payoff may be a headline, a gala or a red carpet - but the real product is the preparation nobody sees.
FerenComm and the Quiet Art of Being Everywhere
For three decades, a small New York publicity firm has helped television's loudest stories travel further. Its best trick is not making noise - it is giving everyone a different reason to join the same conversation.
The Agency That Thinks Like a Press Box
Tony Fay Public Relations built a national agency by treating publicity less like promotion and more like deadline journalism - find the angle, assemble the assets, and give the story somewhere useful to go.
PMK Entertainment and the Name That Came Back From the Dead
When a famous Hollywood publicity firm lost its place in a corporate merger, its people did not scatter. They picked up the relationships, revived an old name, and moved the whole conversation to a new room.
Relativity Ventures Built a Global PR Network Without Pretending to Be a Giant
Renee Rossi’s consultancy sells the thing sprawling agencies often misplace: a clear angle. Its networked model connects New York, London, and Israel - then follows the story wherever the client needs it to go.
ICON PR Bet That Internet Fame Needed a Second Act
Heather Besignano saw creators collecting millions of followers while old Hollywood looked away. Her small agency built a business in the gap - turning attention into careers with somewhere to go next.
In Hollywood, Narrative Makes Attention Look Like an Accident
Four veteran publicists built a firm around the least glamorous fact in show business: attention is not a spotlight. It is a chain of trusted people deciding what deserves the next conversation.
The $60 Hotel Room That Changed Metro PR's Mind
Two young publicists built a talent shop on nerve, watched its economics crack, and bet on digital culture before Hollywood took the feed seriously. Twenty years later, Metro's best product is still the same: knowing where attention is about to move.
Full Scope PR Sells the One Thing Fame Can’t Buy: Context
Founded by Jack Ketsoyan and Pia Malihi in 2022, the Los Angeles agency works where celebrity, brands and the media keep colliding - turning launches, reputations and public moments into stories people can actually place.
The Tiny PR Shop Behind a Four-City Rock Reunion
A Little Bird Told Me PR sold no software and promised no scale. It sold something harder to package: a publicity campaign shaped around the artist, with enough structure to turn one meaningful event into a story that could travel.
The Publicists Who Made Boutique Feel Bigger Than Hollywood
Persona PR began with a borrowed roster, a P.O. box, and magazine runs from a gas-station post office. Sixteen years later, its real product is still the same scarce thing: attention paid carefully.
The Publicist Who Turned a One-Letter Mistake Into a 24-Hour Business
Anderson Group PR learned its trade in old Hollywood, survived the shutdown by looking beyond actors, and built a business around the one thing a platform cannot automate: knowing which story to tell, to whom, and when.
Lucky Break Bet That Senior Attention Beats Agency Scale
The Los Angeles firm built a national communications practice around a simple wager: clients would rather have experienced people doing the work than merely attending the pitch. Its LGBTQ+ advocacy campaigns show where that wager becomes more than an agency slogan.
The Publicists Who Lost Their Agency - and Kept the Room
When BWR disappeared in the first shock of 2020, seven of its publicists rebuilt around the one asset a parent company could not absorb: the confidence of their clients.
The Hollywood PR Firm That Started Above a Hair Salon
Michael Levine began with a borrowed desk and two clients willing to take a chance. Four decades later, Boundless Media still sells the same scarce commodity: a reason for strangers to pay attention.
The PR Firm That Became the Story in Eight Weeks
2PM Sharp launched with veteran publicists, three international offices and the sort of client relationships that usually take years to assemble. Then its old employer sued - turning a lesson in reputation management into a live demonstration.
The PR Agency That Learned to Speak Hollywood and Silicon Valley
Dawn Miller built a small Los Angeles agency around a useful bilingualism: the logic of business and the instincts of entertainment. Eighteen years later, its client list runs from Xbox to Boy George - proof that attention travels when the story can cross worlds.
The Small Agency That Knows Where the Monsters Are Hiding
KATRINA WAN PR built a durable film-publicity business by going where big campaigns often hesitate: independent movies, unruly genres, and every awkward handoff between festival buzz and opening night.
The Rose Group knows attention cuts both ways
An art exhibition for Campari. A launch for natural body wash. Counsel in a celebrity crisis. The Los Angeles agency works where getting noticed and being trusted meet.
The Lippin Group knows who will pick up the phone
In entertainment PR, a contact list ages quickly. The Lippin Group has spent four decades building something harder to replace: people who keep working together.
Jane Owen PR knows the party is a business meeting
A Cannes invitation gets you through a door. Jane Owen PR builds campaigns around what happens next - and its founder learned early that even a casual conversation can become tomorrow’s headline.
Hollywood stopped filming. Anderson Group kept pitching.
Liza Anderson built her agency around people worth talking about. When Hollywood shut down, that definition made room for bakers, creators and experts with something to say.
Perception PR knows who deserves a close-up
The entertainment publicists work where a good film meets a crowded calendar. Their specialty: helping stories, and the people behind them, get considered.
Novaland knows which part of Hollywood travels
A Chinese film’s union crew. A theme park’s award. A cook with a camera. Novaland turns overlooked details into introductions to a new audience.
BECK Media & Marketing knows why a horror service needs kittens
A kitten cam, a date with Fabio, a sausage survey. BECK’s work shows how an entertainment and technology PR agency finds the small, peculiar idea that makes a bigger business worth talking about.
SMITHHOUSE and the art of making room for a story
Four red carpets. Three days. A calendar nobody ordered. Inside the communications firm that turns television’s crowded moments into stories people can actually follow.
Strategic Public Relations knows the work before the spotlight
Shannon Barr’s Los Angeles agency works across acting, music and corporate entertainment. Its story starts with a question every rising performer eventually faces: when is being good at the work no longer enough?