customer-marketing
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Big Sky Communications and the art of asking a customer twice
A good customer story can help sell software. Big Sky Communications builds the relationships, routines, and restraint needed to keep those stories coming.
AudienceLed wants your buyers to hear it from someone else
The B2B agency recruits customers, partners, and experts to carry a company’s message. Its bet: who says it can matter as much as what gets said.
Tamir Sigal Wants Marketing to Give People Their Time Back
The Trintech CMO has spent nearly three decades translating difficult software into human stakes. His method mixes customer evidence, disciplined alignment and a standing invitation to make a new mistake.
Janette Hausler Keeps Asking What the Work Is For
From candy campaigns to cloud platforms to AI workflows, Rewst's chief marketing officer has built a career around the seams between people, partners and technology - and the useful work that appears when those seams disappear.
Mark Boothe Turned a Rejected Internship Into a Career Built on People
The Domo CMO's career began with a rejection, survived an acquisition, and gathered momentum through a simple conviction: business gets better when customers and colleagues are treated like people, not entries in a funnel.
Laura Heisman Is Teaching Enterprise Marketing to See Around Corners
The Dynatrace CMO began in music-industry PR, learned brand craft inside developer communities, and now argues that AI should make marketers faster without making judgment optional.
Michael Londgren Is Teaching Enterprise Marketing to Sound Human Again
After helping DocuSign and Seismic widen the categories around their products, Michael Londgren gave RFPIO a new name. His latest campaign is more difficult: making AI-assisted business communication feel considered, specific and unmistakably human.
Hunter Montgomery Wants Marketing to Stop Counting Motion and Start Proving Value
The ChurnZero CMO has spent more than 25 years replacing marketing theater with customer evidence. His favorite question is the one busy teams tend to avoid: did any of this create value?
The Dry Cleaner That Spent Two Years Building the Software It Couldn't Buy
Bill Alber inherited a struggling San Francisco cleaner, found the software wanting, and spent two years replacing it. SMRT Systems now sells the industry an operating system that follows a garment from counter to conveyor to customer's door.
Taylor Sterling Knows a Brand Is a Promise With a Deadline
The Medbridge CMO has spent more than two decades turning complicated technology into crisp stories. Her working formula is equal parts narrative, operating structure, and respect for the customer.
Keri McGhee’s Operating System: Make New Technology Feel Human
After turning partner marketing into a growth discipline at Zillow and customer trust into a strategy at Attentive, Keri McGhee has moved to Overjet with a tested playbook: listen closely, give teams room to fail, and never confuse automation with connection.
Lina Tonk Is Teaching Marketing to Speak Revenue - and Every Language
The Colombian-born CMO built her career by translating between rooms that often misunderstand one another - marketing and sales, brand and revenue, headquarters and the customer. At Smartling, language itself has become the business.
Nancy Scott Knows an AI Story Has to Survive Contact With Reality
She has spent more than two decades turning complicated technology into stories customers can test. From Zipcar’s first iPhone app to Nuance’s acquisition-era communications and the launch of Aqurio, her method is consistent: begin with people, make the promise legible, then attach it to an outcome.
Reagan Attle’s Legal-Tech Playbook Is Built on Trust
At Clio, Reagan Attle has spent eight-plus years turning customer insight into category strategy. Her wager is patient and practical: educate an industry, create a community, and let trust compound.
Angela Culver-Gleason Turns Enterprise Marketing Into a System That Can Learn
At Citi, Angela Culver-Gleason brings a technologist’s respect for data to a marketer’s oldest problem: earning attention, trust and action across a sprawling global business.
Danielle Wallis
Danielle Wallis spent two decades learning how a card earns a place in a customer’s life. At JPMorganChase, her brief now stretches from acquisition and loyalty to travel, offers and the everyday moments when commerce becomes personal.
Juliet Randall
Juliet Randall has spent more than two decades turning enterprise complexity into a story customers can act on. At SAP Americas, her real product is alignment - across markets, teams, technology and trust.