customer-analytics
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Zig makes the queue part of the show disappear
A festival wristband looks like a souvenir. For Zig, it is the starting point of a business that connects the gate, the bar and the books.
NowVertical Group: AI begins with the plumbing
The data and AI company is betting that enterprise intelligence starts with unglamorous work: joining up information, fixing old systems, and giving people a reason to act.
Paytronix and the art of earning the next visit
A $10 reward can thank a regular or buy a visit that would have happened anyway. Paytronix helps restaurants and convenience stores tell the difference - then connects the offer, the order, and the return.
The 62 Million View Mirage
Kissmetrics built a huge audience, then used its own analytics to discover that applause and revenue had almost nothing in common. Its second act asks a sharper question: can software tell you which people actually matter?
The Company That Knew Who Would Buy - Until It Couldn’t Sell Enough
Toplyne taught software teams to spot the free users most likely to pay. Its own journey, from celebrated customer wins to a 2024 shutdown, is a sharper lesson in the difference between a useful prediction and a repeatable business.
The One-Second Bet That Put Index Inside Stripe
Index set out to make a grocery aisle behave like Amazon. The detour through slow chip cards, legacy cash registers and one very fast dip is the useful part of the story.
Fractal Spent 26 Years Learning the Part of AI That Demos Skip
The models get the attention. Fractal built a public company around the less glamorous work - clean data, redesigned workflows and enough trust to let an algorithm influence a real decision.
CleverTap
CleverTap wants every tap, swipe and abandoned cart to help a brand decide what to do next. Its bet is that customer data, messaging and AI work better in one operating system than in a crowded stack of disconnected tools.
Rinsed
Rinsed is a New York-based vertical SaaS company that builds a customer relationship management (CRM) platform purpose-built for the car wash industry. It plugs into a wash's existing point-of-sale hardware and helps operators grow and retain unlimited-wash membership subscriptions through automated email and text marketing, online sign-ups, churn-reduction tools, salesperson coaching, and business analytics. Founded in 2019 and backed by Founders Fund, Bedrock Capital, VMG Technology and Y Combinator, Rinsed serves more than 3,000 car washes across the U.S. and Canada.
Vitally
Vitally is a New York-based customer success platform for B2B SaaS companies. It unifies product usage, billing, CRM and support data into a single workspace so customer success managers can score account health, automate playbooks, collaborate with customers and cut churn. Its AI Copilot layers summaries, meeting notes and natural-language insights on top of that data. Founded in 2017 by Jamie Davidson and Patrick Vatterott out of Techstars NYC, Vitally has raised roughly $40 million and counts Zapier, Productboard, Mixpanel and Gorgias among its customers.
Lynx Analytics
Lynx Analytics is a Singapore-founded, AI-native analytics firm built by INSEAD students and professors in 2010 to apply graph theory to hard business problems. Its flagship platform, LynxKite, turns very large datasets into graphs and runs hundreds of graph algorithms - many GPU-accelerated - to power everything from telecom churn prediction and fraud detection to drug discovery. Over the past few years the company has pivoted its focus toward AI-native consulting and products for pharma and life sciences, combining biomedical knowledge graphs, large language models, and NVIDIA's accelerated computing stack.
Verint
Verint is a Melville, New York-based enterprise software company that builds an open platform of AI-powered bots for customer experience (CX) automation. Its software analyzes behavioral and interaction data from contact centers, back offices, branches, websites and mobile apps to automate manual workflows, boost agent capacity and improve self-service. More than 80 of the Fortune 100 use Verint, and in 2025 the company agreed to be taken private by Thoma Bravo for roughly $2 billion.
MoEngage
MoEngage is an insights-led customer engagement platform that helps consumer brands unify customer data, surface AI-driven insights, and orchestrate personalized cross-channel campaigns across push, email, SMS, in-app, web, and WhatsApp. Used by more than 1,350 global brands, it combines analytics, segmentation, and journey automation in a single dashboard powered by its Sherpa and Merlin AI engines.