customer-analytics
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Jonathan Cherki and the people who leave without buying
He was expected to join the family bean business in Marseille. Instead, Jonathan Cherki built Contentsquare around a question that still follows him from Paris to New York: why do people leave?
Ian Picache and the trouble with a convincing story
From a bootstrapped shopping business to private equity analytics, Ian Picache has kept returning to the gap between a plausible explanation and what customers actually do. At AtomicPE, that question now extends to how a business works.
Keith Colbourn
Keith Colbourn is a retail marketing executive who has spent his career turning shopping data into loyalty. He is Executive Vice President and Chief Marketing Officer at Total Wine & More, and previously ran loyalty and lifecycle marketing at Target, loyalty and analytics at Safeway, and retailer digital solutions at Quotient Technology (Coupons.com). Earlier roles at dunnhumby, FreshDirect, and The Loyalty Group (now LoyaltyOne) put him at the front of the shift from paper coupons to mobile-first, data-driven customer programs.