brand-transformation
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Julie Mackenzie’s Other Office Has 27 Sheep
The Minneapolis strategist built a career helping organizations navigate change. Her clearest lessons in continuity, stewardship and scale may have come from an old apple tree, a restored farm and a flock of Rambouillet sheep.
Minou Clark Learned to Read the Room. Then She Changed It.
A theater kid became a student of algorithms, then took that education into the corner office. At RealSelf, Minou Clark is proving that attention matters most when a company knows what to do with it.
The Agency That Learned to Sell Attention Twice
MARTIN* made a state slogan immortal, gave insurance a gecko, and made Snoop Dogg quitting smoke into national news. Its harder trick was learning that attention only matters when the business underneath can cash it.
The Agency That Got Bigger by Refusing to Grow Up
For sixty years, Hart has protected one old-fashioned idea: an agency can add offices, disciplines and serious clients without surrendering its independence. The result is a curious middleweight built to think like a boutique and deliver like a network.
Don Polite Keeps Moving the Ball
From a Big Ten court to Disney, Warner Bros., Johnson Controls and SKYGEN, Donald Polite has built a career on a deceptively simple idea: good marketing begins when the organization learns to listen.
Kevin Iaquinto Makes Complicated Software Sound Human
After three decades of name changes, acquisitions and software jargon, Coupa's chief marketing officer still works from one durable conviction: even enterprise buyers are people first.
JulieAnne Evanina Knows When a Brand Needs a Star - and When It Needs Air
After 18 years helping SiriusXM move from the dashboard into the streaming age, JulieAnne Evanina took on a different frequency: explaining how software, data and AI can make America’s defense enterprise ready in real time.
Celia Fleischaker Has Spent a Career Teaching Software to Speak Human
A childhood bargain over an Apple IIe became a life in enterprise software. Five CMO roles later, Celia Fleischaker still approaches marketing as an act of translation - with customers in the room, employees in the loop, and a jigsaw puzzle waiting at home.
Jennifer Schiffman Turned an Art-History Eye Into a SaaS Growth Engine
She planned to curate museums. Instead, Jennifer Schiffman learned to curate markets - building software brands through acquisitions, exits and reinventions, while keeping one microphone open for the comic dramas of Pittsburgh suburbia.
Dan Barnhardt Knows the Most Important Product in Enterprise Software Is the Story
Before he marketed enterprise software, Dan Barnhardt managed Hollywood talent. Two decades later, the Deltek CMO is still doing a version of the same job: finding the story that lets complicated work command the room.
Justin Steinman Makes Complicated Companies Sound Human
The ModMed CMO has spent two decades turning healthcare software, corporate transformations and one frantic Nasdaq debut into stories people can actually repeat. His method begins with plain English, shared ownership and a useful suspicion of marketing theater.
Stella Prefach Is Making Complexity Useful
After eight years at IBM, Stella Prefach took on a harder translation job: making pharmacy automation legible, useful, and human. Her method starts with partners, crosses silos, and ends where good marketing should - with a customer who can act.
Bryan Brandt's Quiet Work of Making a Truck Maker Read Like a Technology Company
At Oshkosh Corporation, Bryan Brandt has spent years translating fire trucks, boom lifts and military vehicles into one coherent story about technology, culture and the people who do difficult work.
Cary Bainbridge Built a Revenue Engine Inside a 116-Year-Old Company
At ABM Industries, Cary Bainbridge turned marketing from a support function into part of the operating system - aligning sales, culture, technology, and 100,000-plus employees around a story the business could prove.
Liz Urheim Is Making Marketing Part of the Product
After more than two decades inside IBM, Liz Urheim arrived at Verifone with a precise belief: effective marketing begins with the buyer, then reshapes the machinery around the message.
Joan Khoury and the Long Game of Brand
She has spent 25 years walking into financial firms mid-transformation and doing the unglamorous work: finding the culture, naming it, and getting everyone to own it.
Alisa Barber Is Turning Payments Into Something People Can Feel
After two decades in payments, Paysafe’s CMO is making a fragmented global brand coherent - and betting that curiosity, community and human judgment will matter even more in an AI-shaped market.
Lauren Mannetti Built GNC's Marketing From the Inside Out
After learning the media business in Pittsburgh agencies, Lauren Mannetti moved inside an established retailer and rebuilt the marketing engine around customers, creative ownership and measurable growth.
Leslie Berland
From American Express's first tweets to Verizon's glowing V, Leslie Berland has built a career by making giant systems feel human - and by treating attention as something a brand must earn.
Mandy Dhaliwal
From a British Columbia raspberry farm to the C-suite of a cloud software company, Mandy Dhaliwal has built a career around one deceptively hard task: making complicated change feel clear, useful and human.
Timothy Mack
Timothy Mack is an award-winning marketing and brand-transformation executive with more than 30 years in retail and consumer brands. He currently serves as Chief Marketing Officer of Bob's Watches, the leading online marketplace for pre-owned Rolex and luxury watches. His track record spans direct-to-consumer growth at Nixon, brand and eCommerce leadership at Lucky Brand, and CMO roles at Bonobos, 4ocean and DIFF Eyewear, where he became known for a data-driven approach to marketing and for mentoring the teams he led.
Joon Silverstein
Joon Silverstein is the Chief Marketing Officer of Coach, the New York leather goods house inside Tapestry Inc., and the founder of Coachtopia, the circular sub-brand she launched in 2023 to build luxury products out of what the industry usually throws away. She trained first as a cultural anthropologist - a BA from Columbia, fieldwork as a Fulbright Fellow - then added an MBA from Harvard Business School and a stint at The Boston Consulting Group before leading change at Louis Vuitton and Victoria's Secret. She joined Coach in 2014 as SVP of Global Customer Experience and worked her way through digital, ecommerce, creative, sustainability and North America marketing before being elevated to CMO in January 2025. Her signature move is treating consumers as collaborators rather than targets: Coach's spring 2026 'Explore Your Story' campaign was co-created with Gen Z communities from the US to China, and the brand posted 25% revenue growth in fiscal Q2 2026 on the back of its strongest new-customer acquisition on record. She gave a TED Talk at TEDNext 2024 arguing that waste is a human invention, not a law of nature.
Laura McCullough
Laura McCullough is VP of Brand Strategy & Creative at ServiceNow, the $13B enterprise AI platform company. She leads the creative vision behind one of B2B tech's most distinctive brand identities, including the blockbuster campaign featuring Idris Elba as a ServiceNow brand ambassador. Before ServiceNow, she spent nearly two decades at Ogilvy, rising from junior account work to Senior Partner managing global accounts for Cisco, IBM, and CDW.