MARTIN* made a state slogan immortal, gave insurance a gecko, and made Snoop Dogg quitting smoke into national news. Its harder trick was learning that attention only matters when the business underneath can cash it.
For sixty years, Hart has protected one old-fashioned idea: an agency can add offices, disciplines and serious clients without surrendering its independence. The result is a curious middleweight built to think like a boutique and deliver like a network.