beverly-hills
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The ACL Tear That Built a Talent Agency
Nicky Gathrite planned to make a living with his body. An injured knee sent him toward finance, social media and, eventually, an agency built on a deceptively simple bet: the right person can distribute a story better than an institution can.
The Talent Agency That Learned to Represent Attention
UTA began as a Hollywood merger. Three decades later, it sells something broader: a map of where culture is moving - and a seat beside the people moving it.
The Million-Dollar Library Where Nothing Is for Sale
D’Orazio World built a public-relations business by treating diamonds like library books: lend them to the right stylist, at precisely the right moment, then make sure the world notices.
The Hotel Publicists Who Learned Not to Bet the House on Hotels
Murphy O'Brien began with one hotel, nearly lost its real-estate practice in the crash, and built a durable communications business by turning places into stories people could repeat.
The PR Agency That Learned to Pitch the Person, Not the Product
Crier Communications has spent nearly three decades making ordinary products reportable. Its trick is simple enough to borrow: find the human story, outside proof, or timely argument that makes the product matter.
ROAR Learned That a Manager’s Best Product Isn’t Fame - It’s Optionality
The Beverly Hills management company built a wider job than representation: connect the artist, the idea, the money and the audience - then keep a hand in what gets created.
NRPR Bet the Press Release Wasn't Enough
Nicole Rodrigues built a Beverly Hills agency around a simple suspicion: winning the article is only half the job. The other half is making every message, feed, event and executive sound like the same company.
The Small Agency That Knows Where the Monsters Are Hiding
KATRINA WAN PR built a durable film-publicity business by going where big campaigns often hesitate: independent movies, unruly genres, and every awkward handoff between festival buzz and opening night.
Wolf | Kasteler and the art of making attention useful
Magazine covers are the visible part. Behind them, Wolf | Kasteler connects artists, films and causes with the audiences that can do something next.
align PR knows what comes after going viral
A bag of bagels, a family meeting and a very Hollywood idea: internet fame needs somewhere to go. Inside the publicity firm connecting creators, performers and the people who can open their next door.
VenturePR knows how to get you noticed. Then comes the hard part.
From the rabbit r1 launch to years of legal analytics coverage, Venture Public Relations sells a scarce skill: finding the story a journalist can use. Its client work also reveals the distance between winning attention and earning lasting trust.
The Eclectic Agency knows who should meet whom
A Swiss watchmaker, a New Zealand singer, a nonprofit with a story to tell. For this Beverly Hills communications firm, the interesting work happens between worlds.
Viewpoint and the business of being understood
Jennifer Allen and Melissa Kates built a publicity firm around the individual. Its history shows why, in Hollywood, the relationship can be more portable than the company.
Sally Forster Jones and the business behind the beautiful house
A $70 million sale gets the attention. The team behind Sally Forster Jones Group, now Forster Jones International, shows how much work happens before anyone gets the keys.
TRIXMEDIA and the art of being picked up
A wine label, a bag of nuts, a bottle of juice. The Beverly Hills agency works on the small surfaces where a business has to make a very quick introduction.
The A List knows who gets you in the room
A Beverly Hills agency built its business around celebrity access. Its party for Hollywood assistants offers a useful clue to how that access actually works.
ME, Inc. and the business of being a mess
Madeline Elizabeth puts fashion, personal storytelling and public relations in the same frame. Her “A Mess in a Dress” identity makes the person behind the polished image the point of the story.
Alta Moda Communications and the work before the flash
A couture look has to reach the right person before it can reach an audience. Brooke Pace’s Beverly Hills agency works in that gap, where fashion meets Hollywood and a shipping deadline can matter as much as taste.
Kashani Design Group gives brands a life beyond the logo
From Baby ECOS bottles to websites and printed brochures, the Beverly Hills studio treats identity as something customers should recognize wherever they meet it.
Sound Ventures Put Hollywood's Playbook Into Venture Capital - Then Made a Concentrated Bet on AI
The Beverly Hills firm built its edge around product instinct, pop-culture reach and hands-on founder access. Its next chapter is narrower: Guy Oseary and Effie Epstein are doubling down on commercial scale, brand-building and a concentrated AI portfolio.
The Firm That Bet Against the Buyout Playbook - and Ran It 40 Years
For four decades, a Beverly Hills firm has invested in middle-market companies by lending and owning at the same time. In July 2025 it closed its seventh flagship fund at over $3.6 billion - proof the contrarian model still sells.
GT's Living Foods
GT Dave started bottling fermented tea in his parents' kitchen as a teenager. Three decades later he owns 100% of the company that created America's kombucha aisle - and has turned down every buyer who came knocking.
Martini Media
Martini Media is an independent marketing firm that connects premium and luxury brands with affluent, high-net-worth audiences online. Founded in 2008 and incubated by Venrock, the company builds integrated campaigns that combine bespoke high-impact ad creative, a curated portfolio of 200+ passion-based publishers, and proprietary audience insights across display, mobile, and connected TV. Now operating as a unit of Evolve Media and led by CEO Vincent Krsulich, Martini Media has run more than 1,000 campaigns for over 300 upscale advertisers.
Vincent Krsulich
Vincent Krsulich is the Chief Executive Officer of Martini Media, an independent digital media firm founded in 2008 that connects luxury brands with affluent, high-net-worth audiences across a curated network of more than 200 passion-based publishers. He joined the company in 2015 as SVP of Sales and Marketing, became President in 2019, and was promoted to CEO in September 2023. A C-suite media executive with more than two decades of sales leadership, he previously ran ad sales at InsideHook and served as Publisher of Men's Journal, with earlier stops at National Geographic and Time Inc. He was named MIN's Salesperson of the Year in 2008.
Avital Cohen
Avital Cohen is Vice President of Marketing at Microsoft, based in Beverly Hills, California. With a legal education from Cardozo School of Law and prior experience as a Marketing Manager at Facebook, she has built a career at the intersection of technology and strategic brand communication. At Microsoft - a company generating over $281 billion in annual revenue and employing 228,000 people globally - she drives marketing strategy across one of the world's most influential technology portfolios, spanning cloud computing, AI, productivity software, and enterprise solutions.
Andrew Lacy
Andrew Lacy is the Founder and CEO of Prenuvo, the company making proactive whole-body MRI scanning a mainstream healthcare tool. A Melbourne-born, Stanford-trained entrepreneur, he previously co-founded Tapulous - the mobile gaming company behind Tap Tap Revenge, acquired by Disney in 2010 - before pivoting to healthcare. At Prenuvo, he has raised $177M in total funding (including a $120M Series B in 2024), grown the company to 110,000+ members across 17 North American clinics, and secured FDA clearance for AI-powered body composition analysis, with plans to expand into Europe and Australia.