art-direction
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Goral Ajmera and the art of the second look
From pencil commercials to cricket collectibles, the Mumbai creative director finds stories in familiar objects. At her independent agency, Brave, the next idea has to earn its own shape.
Jomaro Kindred Drew a Wider World Into the Cards
A laundromat sketch opened the door. Decades later, the Second Dinner co-founder is making sure Black heroes arrive on screen with their power, texture and humanity intact.
Patrick Collins Designs in Two Speeds: Campaign Scale and Slow-Built Fashion
The Los Angeles designer moves between the deadlines of a global activewear company and the deliberate work of building Le Chat Couture - proof that a creative career can run on more than one clock.
The New Company puts a brand to work
A QR code becomes a calling card. A trophy room becomes a game cover. Inside the design studio that gives brands something to do beyond looking good.
cMedia collective knows the campaign starts before the camera
A bowl of noodles, a talent deal, a new media launch. Inside the Los Angeles collective that connects what a brand says with who says it - and how it gets made.
9B Collective Is Drawing Hollywood’s Next Cast of Creators
The Black-owned concept art studio helped imagine Blue Beetle’s world. Its bigger project is changing who gets hired to imagine the next one.
Hosanna Wants Your Beautiful Interface to Survive Monday
The design studio pairs expressive visuals with an awkward question: can people still use the product when the cinematic effects come off? Its portfolio moves from airline tickets to automotive screens and AI.
BLACK + GOLD knows a photograph needs somewhere to go
Elizabeth Waterman’s creative studio connects the shoot to the social feed, the book launch and the gallery wall. Its most revealing work starts with people, then gives their pictures a job.
Onni Creative Makes the Lobby Part of the Movie
A pizza box fans wanted without the pizza explains Onni Creative’s business: giving moviegoers something worth leaving home for, then helping cinemas make it happen.
Happy Creative Land Makes Room for a Dumpling
Yiying Lu’s studio turns cultural blind spots into pictures people want to use. Its trail runs from Twitter’s Fail Whale to the emoji keyboard, with a few well-dressed sushi warriors along the way.
PLAYLAB makes a business of thinking too big
A flower sprawled across Manhattan. A fashion show became a playground. Inside the Los Angeles studio turning unlikely ideas into places, objects and experiences people remember.
National Forest Put a Paintbox Inside the Ad Agency
The Los Angeles studio turned a refusal to separate art, advertising, objects and environments into a durable business - and a useful lesson in making one visual idea travel.
Drew Carroll
Drew Carroll is a Georgia-based Fractional CMO and creative director who helps founders, leaders, and teams turn fuzzy brand ideas into clear marketing systems and growth-driving content. He has led marketing and creative for the leadership community Catalyst for six-plus years and serves as creative director for Student Led Worship and First City Church, with campaign work spanning Barna, Orange, Convoy of Hope, and Erwin McManus.