The e-commerce software company spent years assembling an all-in-one retention suite. Now it is making a narrower wager: that authentic reviews, useful rewards and the data beneath them will matter even more when shoppers ask AI what to buy.

Botify is an enterprise platform that helps large brands stay discoverable across search engines and AI assistants. Founded in Paris in 2012 and now headquartered in New York, it combines large-scale website crawling, server-log analysis, AI-driven recommendations and automation to protect and grow organic traffic. As search shifts toward AI answers and shopping agents, Botify has repositioned around 'agentic AI' visibility, serving 500+ brands including Marriott, Expedia, Farfetch, Macy's and The New York Times.
SurePath AI is a Denver-based enterprise software company that helps organizations safely adopt generative AI. Its network-based platform discovers sanctioned and unsanctioned AI use (shadow AI) without app integrations, classifies the intent behind each interaction, redacts sensitive data in prompts, and enforces role-based policies with full audit trails. Founded in 2023 by Casey Bleeker and Randy Birdsall, the company raised $5.2M in seed funding in November 2024 and was acquired by F5 in June 2026 to power the F5 AI Security Platform.