
Across the Guardian, Upworthy, HuffPost and 3BL, Charlie Wilkie has built a career around a stubborn question: how can worthy ideas earn attention without losing their worth? His latest answer treats AI not as a writing trick, but as a new arena for trust.

After 25 years building growth systems, Amy Jones has arrived at the company that tracks what the world is saying. Her new brief is equal parts marketing problem and measurement puzzle.