Modus Create finds the work inside the work

A car has to be photographed before most people will buy it. That sounds like a small problem until the car becomes a collection of models, colors, interiors, markets, and marketing deadlines. Audi Business Innovation had a recurring production problem: making the pictures meant depending on outside providers. Modus Create helped turn that dependency into a software platform.

The Automotive Visualization Platform, or AVP, produces 2D and 3D vehicle imagery. Render Studio Pro and Creative Studio let teams choose environments and camera positions. The company reports 30% savings on visual production and third-party tooling, with marketing assets moving from weeks to two hours. More than 1,000 dealers used the visualization across 27 markets.

That is a useful introduction to Modus. The company sells engineering, but the interesting unit of work is often a habit: commissioning another image, answering another support call, maintaining another server. Find the habit that has become expensive. Build something that changes it.

The form that swallowed the afternoon

Bright MLS supplied an unusually good specimen. Its property-listing form contained over 400 fields, governed by more than 7,000 business rules. Fields appeared and disappeared. Realtors skipped around. Support calls accumulated. A form, supposedly a convenience, had become a small bureaucracy.

Modus examined support logs, shadowed agents, and tested prototypes with realtors before development. Analytics helped identify valuable fields; graph theory helped untangle their relationships. The published case study reports $600,000 saved through fewer support calls. Bright’s board had doubted UX work after earlier disappointments. Here was an argument for design expressed in operating costs.

The transferable move is wonderfully unglamorous: read the complaints, then watch the work. A team can copy that tomorrow. It requires access to actual users and permission to change the workflow; repainting the same confusing form would leave the underlying problem intact.

Why the slow part came first

At Wayfair, the bottleneck was beneath the storefront. The retailer wanted to move its code repositories from GitHub Enterprise Server to GitHub Enterprise Cloud. Modus had already helped with a Confluence migration. This assignment involved 15,578 repositories and a deadline ahead of Way Day in 2024.

The first serious disruption was organizational. Wayfair’s January restructuring affected key planners and delayed the migration by six to eight weeks. The combined team regrouped around documented plans. The engagement lasted 32 weeks; 98% of repositories moved during the final eight. Looking only at the early transfer count would have missed what preparation was buying.

GitHub’s account describes starting with low-impact repositories, automating transfers, maintaining migration guides, and making progress visible. Those choices reduced the burden on developers. Modus reports $150,000 in annual operational savings. The practical lesson is to rehearse the move and preserve context before turning up the volume.

“not just supplement our capacity”Mark Quigley, Wayfair, on the expertise the company wanted

A consultancy assembled by builders

Patrick Sheridan and Jay Garcia founded Modus Create in 2011. Its first outside investment arrived a decade later, from JLL Partners. Sheridan explained the decision in terms of larger clients and projects: the firm wanted help accelerating growth to meet demand. That is a different origin for an investment story than financing an unproven product.

Four acquisitions followed in 2022: Atlas Authority, Tweag, Promptworks, and Twybee. Clarisoft’s acquisition announcement came in January 2023. Together, the deals added Atlassian expertise, specialized software engineering, product development, training, and a larger European presence. They widened the range of problems one firm could take on.

Today the service menu stretches from strategy and design through full-stack development, platform engineering, security, and AI. Modus occupies the digital engineering market alongside firms such as Thoughtworks, Slalom Build, EPAM, and Globant. A buyer is choosing a delivery team and its judgment. The relevant comparison is the expertise available for a particular problem.

The business model is bespoke professional services. Its AWS Marketplace AI engineering listing offers custom pricing based on requirements. Clients pay for scoped work and engineering support; delivery can involve their existing platforms and teams. Reported savings describe the outcome. They should not be mistaken for the project’s price or its net return.

AI gets a paperwork assignment

EVERSANA’s medical, legal, and regulatory review process is another version of the recurring-work problem. Teams must check marketing materials against approved claims. Modus worked with EVERSANA and AWS on ORCHESTRATE MLR, using Amazon Bedrock and integration with Veeva PromoMats.

The April 2025 announcement reported automation of 90% of common tasks and an estimated 35% cost saving. These are claims about a specific workflow, rather than a promise that every review disappears. Domain specialists, approved information, and integration matter. Applying the same idea where source material is unreliable would weaken the very checks the software is meant to support.

In October 2025, Sharon Lynch succeeded Sheridan as CEO; he became Chairman. She had led more than 1,300 people across the Americas at Slalom Build. In April and May 2026, Modus announced AWS MAP and Security Competencies, adding to its Life Sciences and Generative AI designations.

Its current About page describes more than 350 people across over 55 countries. Open-source habits underpin the cultural pitch: transparency, contribution, shared knowledge. The website puts the promise plainly: “If we know it, you know it.” For a customer hiring outside expertise, knowledge that stays behind is part of the value.

The sensible starting point for a prospective client is a stubborn piece of work with a measurable consequence. Count the calls. Time the reviews. Price the infrastructure. Then ask which behavior must change. Modus’s customer stories become useful at that level of detail: the car image, the overloaded form, the repository that needs a new home.