BREAKING  Jeremy Miller runs communications and marketing for dentsu's 68,000 people 30 YEARS IN COMMS — started in PR in 1992 15 years at TBWA • a decade at McCann Worldgroup Made Fearless Girl a global conversation Based in New York • group HQ in Tokyo BREAKING  Jeremy Miller runs communications and marketing for dentsu's 68,000 people 30 YEARS IN COMMS — started in PR in 1992 15 years at TBWA • a decade at McCann Worldgroup Made Fearless Girl a global conversation Based in New York • group HQ in Tokyo
Profile · Communications

The Storyteller Behind the Storytellers

For 30 years he has sold the sellers - shaping how the world's biggest ad networks talk about themselves. Now he runs communications and marketing for dentsu, a 68,000-person business spread across the globe.

You have almost certainly seen his work. You have almost certainly never noticed him. That is the arrangement Jeremy Miller made with his career a long time ago, and he has kept his end of it for more than 30 years.

Stand at the corner of Broad and Wall Streets in lower Manhattan and there she is: a small bronze girl, hands on hips, chin up, facing down whatever comes. Fearless Girl has been photographed millions of times. She was created for State Street Global Advisors to make a point about women in corporate leadership, and she became something bigger than a campaign - a landmark, a meeting spot, a symbol. What almost nobody thinks about, standing in front of her, is the second job that had to happen after the statue was cast. Someone had to make the world care. Someone had to turn a piece of creative into a headline, the headline into a conversation, the conversation into a permanent fixture of the city. That someone, at the network that made her, was Jeremy Miller.

He doesn't make the ads. He makes the world talk about them.

Today Miller is Global Chief Communications & Marketing Officer at dentsu, the Tokyo-headquartered advertising and media group that employs roughly 68,000 people across the world. It is one of the largest businesses of its kind on the planet, and its story - how it is understood by clients, by the press, by the talent it wants to hire, by the culture it operates inside - runs across his desk. He took the job in September 2022. By then he had already spent three decades learning how to do exactly this, at some of the most storied names in the industry.

A start that made no sense on paper

Careers in advertising rarely begin where they end up, and Miller's began further afield than most. He started in public relations in 1992 at Rogers & Cowan in Los Angeles, the entertainment PR house. From there he took a turn that looks strange in hindsight and probably felt stranger at the time: he became the communications lead for InterContinental Hotels in Maui. A hotel in Hawaii is not the obvious training ground for a future global agency executive. But communications is communications - the discipline of making people care about a story that is not their own travels well, from a resort to a boardroom to a bronze statue on Wall Street.

In 1996 he joined TBWA\ChiatDay in Los Angeles as a PR manager, and he stayed inside the TBWA world for roughly 15 years, climbing to Chief Communications Director for the global business. TBWA is a place that prides itself on disruption as a formal philosophy, and Miller spent a decade and a half learning how to explain bold creative work to a public that had not asked for it. That is harder than it sounds. The braver the idea, the more carefully someone has to frame why it matters.

1992
Begins his communications career in PR at Rogers & Cowan, Los Angeles
mid-1990s
Communications lead for InterContinental Hotels in Maui
1996
Joins TBWA\ChiatDay as PR manager - stays in the TBWA world ~15 years
2012
Joins McCann Worldgroup as EVP, Chief Communications Officer
2021
Role at McCann expands to Global Chief Marketing & Communications Officer
2022
Appointed Global Chief Communications & Marketing Officer at dentsu
Three decades, four names. A career built at the storytelling machines of the ad industry.

The McCann decade

In 2012 Miller joined McCann Worldgroup as EVP and Chief Communications Officer. He would stay more than ten years, and in 2021 the marketing brief was folded into his title too, making him Global Chief Marketing and Communications Officer. The decade he spent there happened to be one of the most decorated stretches in the network's modern history, and his fingerprints are on how that success was told.

Consider the run. In 2019 McCann Worldgroup was named Global Agency of the Year by Adweek. Campaign magazine named it Network of the Year in both the U.S. and Europe. In 2020 it landed on Fast Company's World's Most Innovative Companies list. In 2019 it ranked number one on the Global Effie Effectiveness Index, the award that measures whether advertising actually works rather than whether it merely looks good. Awards like these are won by creative teams, but they are also, quietly, argued for - by the people who make the case that a body of work deserves to be seen as the best in the field. That was Miller's terrain.

68KPeople at dentsu
30+Years in comms
25+Years advising CEOs
Adweek '19
Global Agency of the Year
Campaign
Network of the Year
Fast Co. '20
Most Innovative
Effie '19
#1 Effectiveness Index
The McCann honors board during Miller's tenure. Every trophy is also a story someone had to tell.

And then there was Fearless Girl. Of all the work that crossed his desk, none crossed further into everyday life. The statue drew crowds, drew debate - the sculptor of the nearby Charging Bull objected to her placement - and drew the kind of coverage no media budget can buy. Through it Miller kept the framing steady. "We are proud of Fearless Girl and all she stands for in support of women and girls everywhere," he said when the placement was questioned. It is a plain sentence. That is the craft: keep the message clean while the noise gets loud.

Every trophy on the wall is also a story someone had to tell.

The job nobody names

There is a role inside every large agency that outsiders rarely think about: the person who markets the marketers. Networks like dentsu sell persuasion for a living, which makes their own reputation a peculiar product - the shoemaker's children need shoes, and someone has to make them. When a piece of creative breaks through, when a client signs, when a network wants the best young talent in a competitive city to pick them over the shop down the street, the story being told about that network is doing quiet, constant work. Miller has spent his career on that side of the glass, pointing the spotlight at other people rather than standing in it.

It is a discipline that rewards patience over flash. He has advised chief executives for more than 25 years, which is its own kind of skill - the counsel delivered in the room, before the statement goes out, that no one ever sees. The best communications work is invisible by design. You are meant to notice the campaign, the landmark, the award. You are not meant to notice the hand.

The best communications work is invisible. You see the result, never the hand.

New York desk, Tokyo story

When dentsu came calling in 2022, it was hiring for exactly this. The group - Japanese by heritage, global by footprint - wanted someone who could hold its narrative together across markets and audiences, and it reached for a communications specialist rather than a pure marketer. Miller works out of New York while the group's headquarters sit in Minato, Tokyo, which is a fitting arrangement for a man whose job is to make one coherent story travel across very different rooms.

The through-line from a Maui hotel desk to the top of a 68,000-person network is not a title or an industry. It is a single stubborn belief: that a great idea nobody talks about is just a nice idea, and that reputation is built on purpose, campaign by campaign, quote by quote, by people willing to do the work and then do the second job of making the world care. Thirty years in, Miller is still doing both. The stage is just a good deal bigger.