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Tagged: reputation
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Ai · Newsroom · Seo
The Robots Read Your Press Releases Now, and They Never Skip a Line
For two decades companies built newsrooms so journalists could find press releases, bios, and logos. Now the primary reader is artificial intelligence. When customers, investors, and analysts ask ChatGPT, Gemini, Claude, or Perplexity about a company, the answer is assembled from whatever public record exists. Companies that publish constantly get learned, cited, and retrieved; companies that stay quiet get filled in by the AI's best guess. YesPress positions itself as the publishing engine that turns every announcement, customer story, and milestone into authoritative newsroom content, founding a new discipline it calls AI Reputation & Knowledge Management.
ai · newsroomRead →
Executive · Operator · Engineer
Joe Burton
Joe Burton is the Chief Executive Officer of Reputation, the San Ramon-based reputation experience management platform. A career technologist who started as a software engineer and was acquired into Cisco in 2001, he went on to lead Plantronics (later Poly) as CEO, then Telesign, before taking the helm at Reputation in October 2023. His operating range spans big data, machine learning, SaaS, unified communications, and IoT.
ceo · reputationRead →