Most agencies chase the next account. Gotham spent three decades learning how to make one famous brand feel new - and turned longevity into its sharpest creative advantage.
The agency’s sharpest ideas did not ask people to learn a new behavior. They hid better health inside habits people already trusted - a bracelet, a loaf of bread, a breath into a phone.

For 30 years he has sold the sellers - shaping how the world's biggest ad networks talk about themselves. Now he runs communications and marketing for dentsu, a 68,000-person business spread across the globe.