In 1999, when most enterprise IT conversations were still about raw capacity, Gabe Gotthard was already arguing about something different. At a startup called 3ParData, he coined a phrase - "utility storage" - that reframed the entire conversation from hardware specs to business outcomes. HP eventually agreed with that framing, to the tune of $2.5 billion.
That instinct for category creation - identifying the thing nobody has named yet, then building the market around it - has defined Gotthard's career. A Master of Engineering in Solid State Devices from Cornell University (1983) gave him the technical fluency. Fifteen years at Hewlett-Packard across sales, systems engineering, and product development gave him the commercial translation layer. And a run of advisor roles at Silicon Valley companies - ONStor, AdapTec, Panasas - sharpened his eye for which bets were worth making.
Then, around 2011, a Polish startup caught his attention. Founded by three computer scientists at Wrocław University of Technology who were frustrated with slow database performance, PiLab S.A. had built something unusual: a hybrid graph-relational database engine that could analyze connections across massive, fragmented datasets without moving the data itself. Gotthard joined as the company's bridge to Silicon Valley and U.S. government markets.