The company turning the drawer full of PDF forms into live, AI-powered digital journeys - no code required.
EasySend's wordmark - three founders, one premise: let the people who own a process build it, without waiting on IT.
EasySend sells a deceptively simple promise to some of the most cautious buyers in software: take the paperwork that clogs insurance and banking - the PDF applications, the claims forms, the KYC packets - and turn it into a branded, digital experience that a non-developer can build and change in an afternoon. The Tel Aviv company has spent nearly a decade proving that promise inside a regulated industry that rarely moves fast.
The origin is unglamorous, which is the point. Chief executive Tal Daskal came out of the insurance world - a stint at an Israeli investment and insurance house - where he watched manual, paper-based intake slow everything down. In 2016 he co-founded EasySend with Omer Shirazi, now chief operating officer, and Eran Shirazi, now chief technology officer, to attack that specific friction.
The core product, Journeys, is a no-code builder. A business analyst or operations lead drags together the steps of a process - data collection, validation logic, document generation, signature - and publishes it as a responsive web journey that plugs into back-end systems. What once required a multi-month IT project becomes a configuration task.
Around that sit companion products: DynamicDoc for generating personalized documents at scale, EasySign for legally binding electronic signatures, a Workflow Manager for visualizing business logic, and customer and operations Portals. A newer AI layer, EasySend AI, drafts journeys, auto-tags legacy forms and assists data collection while keeping privacy controls in place.
The pitch lands because the alternative is painful. Enterprises can hard-code each process, wait in the IT backlog, and repeat the work every time a regulation or a product changes. EasySend's argument is that the team that owns the process should be able to own the software too - and that speed and compliance can be the same product rather than opposing forces.
After working inside insurance, he saw firsthand the extent of the problem that paperwork and manual processes create.
*Customer-experience results cited by EasySend on its own website; figures are company-reported and should be read as approximate.
EasySend bundles building, documents and signatures into a single stack so a whole journey - not just a form - is digital end to end.
No-code, AI-assisted builder for branded, multi-step digital processes - onboarding, claims, applications - connected to back-end systems.
Personalized document generation at scale using adaptable templates driven by business logic.
Secure, legally binding, privacy-compliant electronic signatures embedded directly in the journey.
End-to-end journey mapping and visualization of the business logic behind a process.
Operations and customer-facing portals for managing digital journeys and the data they collect.
Generates and optimizes journeys, auto-tags forms and assists data capture while enforcing data-privacy controls.
EasySend's customers are the enterprises where a bad form has real cost: insurers and banks, plus healthcare, retail and real estate. The company says it is used across more than 90% of the Israeli financial and insurance market and by 40-plus enterprises globally.
Publicly cited names and references include Aon, AXA, Sompo, Cincinnati Insurance, Bank Hapoalim, Clal, Sedgwick, VGM and Tandem, with large enterprises such as IKEA, Volkswagen and Teva also referenced across its materials.
Manual intake is slow, error-prone and expensive. Customers abandon clunky applications; staff re-key data; every regulatory change means another IT ticket. EasySend's answer is to make the whole journey digital and let business teams maintain it.
Plenty of tools build forms, and plenty offer eSignatures. EasySend's distinction is doing the full journey - intake, logic, documents and signature - in one enterprise platform aimed squarely at regulated industries. The differentiator that closes deals is trust: security and compliance shipped by default.
The platform is described as SOC 2, ISO 27001, HIPAA, PCI DSS and GDPR compliant, with white-label branding, bi-directional CRM sync (Salesforce, monday.com) and dedicated local expert support. Its AI approach is deliberately augmentative - drafting and optimizing journeys while keeping data-privacy controls and human review in place.
Alternatives buyers weigh
EasySend is B2B SaaS. Enterprises subscribe to the no-code platform, with pricing tied to usage, journeys and enterprise features such as white-label branding, integrations, compliance and dedicated support. Revenue is recurring and grows as a customer digitizes more processes - one insurer that starts with claims tends to add onboarding, renewals and lending over time.
EasySend sits at the intersection of no-code/low-code development and insurtech/fintech workflow automation. Rather than a general app builder, it is a vertical bet: the digital front-end of regulated customer processes. Its dominance at home in Israel is the proof point it is now extending into the US, DACH, UK and Japan.
EasySend started self-funded before raising outside capital, then stacked rounds quickly through 2020-2021.
| Round | Amount | Date | Lead / Investors |
|---|---|---|---|
| Seed | $5M | c. 2019 | Vertex Ventures Israel, Menora Mivtachim |
| Series A | $11M | Sep 2020 | Hanaco Ventures, Intel Capital, Vertex |
| Series B | $50.5M | Nov 2021 | Oak HC/FT, Vertex, Intel Capital, Hanaco |
| Venture Debt | $5M | Nov 2021 | Silicon Valley Bank |
Daskal and the Shirazis launch EasySend to digitize paper-based insurance and financial processes.
~$5M seed from Vertex and Menora funds the no-code builder and EasySign.
Hanaco leads with Intel Capital, bringing total raised to about $16M.
Oak HC/FT leads a Series B, plus $5M venture debt from SVB - total funding near $77M.
Named to InsurTech100 / Top Insurance IT lists; deepens AI-driven journey creation and validation.
Unveils a new website and expanded AI-enabled Journeys and EasySign, pushing beyond traditional forms.
Searches for talks, interviews and walkthroughs featuring EasySend and CEO Tal Daskal.
It provides a no-code, AI-assisted platform that turns paper forms and PDFs into digital customer journeys - covering data intake, document generation and eSignatures - mainly for insurance and financial services enterprises.
It was founded in 2016 in Tel Aviv by CEO Tal Daskal, COO Omer Shirazi and CTO Eran Shirazi.
Roughly $77M in total, including a ~$5M seed, an $11M Series A, a $50.5M Series B led by Oak HC/FT and $5M in venture debt from Silicon Valley Bank.
More than 40 enterprise customers, heavily in insurance and financial services, with names such as Aon, AXA, Sompo, Cincinnati Insurance, Bank Hapoalim and Clal cited; it is used across most of Israel's financial market.
It combines no-code journey building, AI, document generation and legally binding signatures in one enterprise platform, with compliance (SOC 2, ISO 27001, HIPAA, PCI DSS, GDPR) built in for regulated industries.
Official & Reference Links
Profile compiled from public sources including EasySend's website, PR Newswire, Intel Capital, Oak HC/FT, Crunchbase and industry press. Metrics marked company-reported are approximate.