Alejandro
Casas Caro

Every time money moves - a payment is made, a fee is charged, a transaction is recorded - someone has to verify that the numbers on one side match the numbers on the other. At scale, this is a different kind of problem. Rappi processes millions of transactions a day. Nubank serves 100 million customers. Reconciling all of that manually means armies of analysts, months of lag, and an unacceptable error rate.

Simetrik's bet is that financial reconciliation is fundamentally a data infrastructure problem dressed up in accounting clothes. Casas Caro, who studied UX design in Barcelona and cut his teeth as a software developer, built a no-code platform that lets finance teams connect any data source, define matching logic, and get real-time visibility into discrepancies - without writing code.

The platform now processes more than 1 billion records daily. It's used by companies across financial services, e-commerce, retail, and logistics. Customers like Mercado Libre, Nubank, PayU, and Bold use it not just for transaction matching but for financial close automation, regulatory compliance, and cash flow management.

What Casas Caro understood early - and what Goldman Sachs validated with two consecutive lead investments - is that the CFO tech stack was a decade behind the developer tools market. The same sophistication that engineers took for granted (automated testing, real-time monitoring, CI/CD pipelines) barely existed for finance teams. Simetrik is filling that gap, one reconciliation workflow at a time.

Before fintech, before Y Combinator, Casas Caro spent time in Barcelona studying user experience and interactive design at IED - one of Europe's leading design schools. The instinct to understand users before building persists throughout his career: it's why he spent three months inside Rappi's data infrastructure before writing Simetrik's first line of code.

The technical and the human are not in conflict for him. The design training that might seem like an unusual detour for a fintech CEO shows up in Simetrik's product approach: a no-code platform for finance teams who are powerful in Excel but not in SQL. Casas Caro has consistently built toward the person who actually uses the software, not the engineer who integrates it.

He is a Colombian founder who got into one of Silicon Valley's most prestigious accelerators, struggled through the hardest public test of an early startup, and pivoted without drama into a company that Goldman Sachs has now bet on twice. In Latin American startup circles, the phrase "El Pivote del Siglo" - The Pivot of the Century - is used partly as a joke and partly as a genuine tribute.

The pivot from Ropeo to Simetrik was not a random restart. It was a migration from a product no one was willing to pay for to a problem nobody had solved elegantly at scale. From consumer to enterprise. From fashion to finance. From B2C to the infrastructure layer beneath the infrastructure layer.

With Simetrik now processing 1 billion records daily across 40+ countries and a U.S. expansion underway, the ambition is no longer regional. The benchmark Casas Caro cites is not other Colombian startups but the gap between what finance teams need and what enterprise software currently offers them. That gap, in his reading, is global.