BREAKING: ThroughPut.ai turns time-stamped data into decisions, not dashboards AI engine "ELI" hunts bottlenecks across factories & freight lanes 40M+ operational processes optimized $6M angel round, 2022 Customers: ConAgra · Indorama · Oldcastle · Cementos Progreso Palo Alto, California · founded 2017 BREAKING: ThroughPut.ai turns time-stamped data into decisions, not dashboards AI engine "ELI" hunts bottlenecks across factories & freight lanes 40M+ operational processes optimized $6M angel round, 2022 Customers: ConAgra · Indorama · Oldcastle · Cementos Progreso Palo Alto, California · founded 2017
ThroughPut.ai logo
Supply Chain Decision Intelligence

ThroughPut.ai

The AI that reads a supply chain the way a doctor reads an X-ray - and finds the bottleneck before it finds you.

CAPTION: A 630-pixel logo for a company obsessed with a single number. On the factory floor, throughput is not a metaphor - it is the rate at which cash actually leaves the building.

Founded 2017 Palo Alto, CA ~31 people B2B Enterprise SaaS
2017
Founded
$9.95M
Total Funding
40M+
Processes Optimized
5
Core Modules
The Scene

A warehouse at 2 a.m.

Somewhere tonight a plant manager is staring at two problems that are secretly the same problem. Aisle 7 is drowning in a product nobody ordered. Aisle 12 is out of the one thing everybody wants. The spreadsheet says everything is fine. The spreadsheet is lying.

This is the world ThroughPut.ai was built for - the gap between what the data records and what anyone should actually do about it. Most software is happy to tell you what happened yesterday. It ships a dashboard, blinks a red number, and leaves the decision to you at 2 a.m. ThroughPut took the opposite bet: the dashboard is not the product. The decision is.

The company is a Silicon Valley outfit with an unglamorous fixation. While the rest of the Valley chased chatbots, ThroughPut pointed its machine learning at cement plants, food processors, and spare-parts depots - the physical economy, where a bad inventory call is not a rounding error but a truck that leaves empty. Its platform ingests time-stamped operational data and works backward from one deceptively simple question: what does the customer actually want, and can we make it in time?

The best way to cut down on cost, effort, and waste is to work backward from your true customer demand and match that with your actual capacity.

- Ali Raza, Founder & CEO

That sentence is the whole religion. It sounds obvious the way most profound things do. But most supply chains are run the other way around - forecast first, hope later. ThroughPut inverts it, and names the tool that does the inverting ELI: a machine-learning and language engine whose entire job is to find the slowest link in the chain and do something about it. Reorder here. Cancel there. Rebalance the whole board while you sleep.


What You Can Do With It

Five modules, one number

Point it at your ERP, MES, WMS or TMS data. It connects the dots most planning tools leave scattered.

Analytics

Supply Chain Analytics

Visualizes the whole network and flags the real bottleneck - not the loudest alarm, the actual constraint.

Forecasting

Demand Sensing

Reads true customer demand and its consistency, so plans start from reality instead of a guess.

Planning

Capacity Planning

Matches inventory and resources to sensed demand - freeing cash trapped in the wrong aisle.

Logistics

Logistics Planning

Optimizes product allocation and throughput across the distribution network end to end.

Service

Spare Parts Management

Rebalances spare-parts inventory so the part is there when the machine goes down - not a week later.

The Engine

ELI

The ML + NLP core that ties it all together: automated ordering, cancellation, rebalancing, and bottleneck detection.

How The Bet Works

Backward, on purpose

1

Sense demand

Start from what customers truly want, not last year's forecast.

2

Read capacity

Map the actual capacity you have across the network.

3

Find the choke

ELI locates the single constraint slowing everything down.

4

Act

Reorder, cancel, rebalance - decisions, not just charts.


The Operators

Built by people who ran the floor first

The founding team is unusual for a software company: it managed real logistics - including war-zone and oilfield operations - before it wrote a line of supply chain AI.

AR

Ali Hasan Raza

Co-Founder & CEO

Ran onshore, offshore and war-zone logistics; one of the youngest Geomarket production leads at Schlumberger before founding ThroughPut.

SP

Seth Page

Co-Founder & COO

An 8x serial entrepreneur with 6 exits. ThroughPut is his 4th Industrial IoT & AI company.

BB

Bhaskar Ballapragada, PhD

Co-Founder & Chief Technology Architect

Leads the technical architecture behind ELI, turning industrial data into decisions at scale.

Who Trusts It

Names from the physical economy

Mid-market and enterprise manufacturers, distributors and industrial operators - the businesses where a bad call costs a truckload, not a click.

ConAgraIndorama VenturesOldcastle Infrastructure Cementos ProgresoPVI HoldingsTransnational Foods Church Brothers FarmsMTA

The Money

A round that skipped the hype cycle

Roughly $9.95M raised across its life - deliberately, and revenue-first.

APR 2022 · ANGEL

$6M Angel Round

Raised amid record momentum from industry angels, family offices and industrial executives - investors with ties to Robinhood, project44 and NeXT - while preparing for a Series A. The company reported 12+ industry awards in 2021.

2017-2021 · SEED / EARLY

Backed by SAP.io & Plug and Play

Early support from SAP.io Foundry Munich, Plug and Play Ventures, Plug and Play Japan, TechCode Accelerator and Epicenter Memphis.

Watch

Interviews & product demos

See ELI in motion and hear the philosophy straight from the founder.


The Margins

Things that amuse & inform

  • The AI engine is named ELI - a friendly name for software whose day job is hunting bottlenecks.
  • CEO Ali Raza managed war-zone and offshore logistics before Silicon Valley.
  • Co-founder Seth Page has 6 exits; ThroughPut is his 4th Industrial IoT & AI company.
  • It runs on the Theory of Constraints: a chain is only as strong as its slowest link.
  • Roughly 31 people optimizing tens of millions of operational processes - that is leverage.
Back To The Warehouse

2 a.m., rewritten

Return to that plant manager and the two aisles. Aisle 7's overstock and aisle 12's stockout were never two problems - they were one bottleneck wearing two costumes.

With ELI running underneath, the red number is no longer a riddle to solve at 2 a.m. It arrives with a recommendation attached: move this, cancel that, reorder the other. The truck leaves full. The cash that was hiding in the wrong aisle walks out the door where it belongs. Nobody stayed up staring at a spreadsheet that lied.

That is the quiet thing ThroughPut.ai is really selling. Not a dashboard. Not a forecast. A supply chain that stops reacting and starts deciding - and a plant manager who finally gets to go home.