ui-ux
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Surf found the app inside the paperwork.
A restaurant checklist explains this software company better than a wall of client logos. Surf builds mobile products by looking closely at the work around them.
PENSA and the art of removing the awkward bit
A hospital curtain, a razor, an inflatable dog kennel. The Brooklyn design firm finds its opportunities where everyday objects make people work too hard.
Product Design: the first version is a question
LaSoft’s product design practice turns business processes into web and mobile software. Its work for OutSail shows why a working first version can be the beginning of the argument.
The design agency where beginners belong
At UC Berkeley, Innovative Design pairs campus creative work with a place to learn. Its most useful lesson may be how to make room for people who are still figuring out what they can do.
Phantom Design Doesn’t Make Park Benches. Brush Holders? Yes.
The California agency builds brands, online stores and software. Its own wooden brush holder offers a surprisingly good explanation of how those jobs belong together.
Elever wants to design itself out of your daily to-do list
The digital studio pairs brand and interface design with a promise of client independence. Its most interesting deliverable may be what happens after the handoff.
Wonderful makes the pretty part work
Behind the jewelry, supplements, and nonalcoholic beer is an agency doing the unglamorous work of digital commerce: fixing subscriptions, taming catalogs, and making a brand easier to buy.
Touchpoints
Touchpoints (legally Global Touchpoints, Inc.) is a Northern California digital consulting and software services firm founded in 2004 by Naren Kini and Udayan (UC) Chanda. It helps organizations stay digitally relevant through turnkey software design and development, public-sector solution accelerators, data and cloud consulting, and technical recruitment. With deep expertise in Salesforce, AWS, and workflow automation, the company serves both private clients like Topps, Meta, Intuit, and Fiserv and a broad roster of California state agencies.
Haya Odeh
Haya Odeh is the co-founder and VP of Design at Replit, the cloud-based AI-powered software development platform with over 50 million users. Born in Abu Dhabi and raised in Jordan, she studied graphic design and fine arts before building the visual identity and product design of one of the world's fastest-growing developer communities. She pioneered Replit's design shift from developer-only tooling to accessible, no-code software creation - a single word change from 'deploy' to 'publish' dramatically increased app creation rates. Alongside her husband and co-founder Amjad Masad, she navigated four Y Combinator rejections before being accepted in 2018 and raising over $872 million in total funding.
Brett Williams
Brett Williams is the founder and sole operator of Designjoy, a subscription-based design agency generating over $3M/year entirely by himself - no employees, no meetings, no nonsense. Running on under $200/month in tools and billing clients $4,995-$7,995/month, he's built one of the most efficient service businesses on the internet. He's also the creator of Productize Yourself, a course with 8,000+ members teaching others to replicate his model, and is one of the top 200 creators on X/Twitter where he shares his unconventional approach to work, design, and freedom.
Rauno Freiberg
Rauno Freiberg is an Estonian Staff Design Engineer at Vercel who blurs the line between design and engineering with surgical precision. Known for his obsession with invisible details - the micro-interactions, animations, and tactile feedback that make software feel alive - he built cmdk (downloaded millions of times weekly), wrote the seminal 'Invisible Details of Interaction Design' essay, and created Devouring Details, an interactive design education platform. He previously shaped the Arc browser at The Browser Company. His philosophy: code is the material, and mastery of HTML, CSS, and JavaScript is the only honest path to great interfaces.