toronto-executive
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Andrew Zimakas Has Spent 35 Years Making Complicated Things Feel Simple
From P&G and Microsoft to Tangerine and Experity, Andrew Zimakas has carried one durable idea across a restless career: complexity is the company’s problem, not the customer’s.
Mike Etzinger Has Spent 18 Years Making Serious Software Sound Human
From Microsoft and OpenText to a long run through RL Solutions and RLDatix, the Toronto executive has built a career around a deceptively hard brief: make complex software useful, credible and human.
Christian MacDonald Built a Marketing Career From the Moulding Aisle Out
After 25 years across branches, products, customer experience, retail and marketing, Metrie's CMO has learned that trust is built where strategy meets the moulding aisle.
Jennifer Bromley Made the Career Pivot Marketers Talk About - From Selling Services to Selling a Fairer Idea
After two decades building brands, Jennifer Bromley moved from the customer economy to the inclusion economy. Her playbook is refreshingly practical: listen early, make the mission legible, and treat advocacy as an operating discipline.
Susan Irving Put Real Life on the Tissue Aisle
A former national-team sailor took over marketing at Kruger Products just as the tissue aisle became national news. Her response was to replace category polish with the useful, awkward truth of everyday life.
Tara Berze Makes a Century-Old Firm Sound Like a Verb
After two decades moving between accounting, regulation, and software, BDO Canada's chief marketer has turned one small word inside the firm's name into a practical test for culture, clients, and change.
Christina Flores Is Marketing the Operating System Behind Tree Care
At ArboStar, Christina Flores works where software meets sawdust: translating a dense operating platform into a clear promise for tree-care businesses.
Sean Taggart Learned to Read People Before He Marketed Places
A year spent backpacking through 14 countries taught Sean Taggart to pay attention to how places make people feel. Three decades later, that instinct sits at the centre of his work across hospitality, homes and real estate.
Mickey Rubin Has Spent Three Decades Turning Complexity Into a Customer Journey
Before insurance, Mickey Rubin built websites, animations and digital systems. His career explains why the hardest part of selling protection is often designing a process people can actually finish.
Petra Greenbaum Is Teaching Private Equity to Speak Human
After three decades of making complicated businesses easier to understand, Petra Greenbaum has arrived at Lynx Equity with a practical brief: turn patient ownership into a story that owners, investors and operating teams can trust.
Court Elliott Is Building One Brand From a Nation of Local Insurance Brokers
After two decades translating complicated businesses for customers, Court Elliott has taken on a different communications puzzle: giving a national insurance network one clear voice without sanding away its local character.
Alexander Green Is Taking a Brand Builder's Long Route Into Luxury Travel
After two decades making pizza brands and grocery aisles feel distinct, Alexander Green has arrived at Butterfield & Robinson with a quieter proposition: the best marketing may begin with the experience people remember.
Frank Bijman and the Marketing Work Behind the Wager
From Dutch football sponsorships to a Toronto online-gaming platform, Frank Bijman’s career traces how gambling marketing moved from mass-media moments to products, partners and regulated digital infrastructure.
Louanne Buckley Makes Marketing Carry Its Weight
Across HP, PwC, Norton Rose Fulbright and now Drake International, Louanne Buckley has treated marketing as an operating discipline: close to the customer, accountable to evidence and useful in the rooms where a business decides what comes next.
Sherryl Woodward Makes the Comparison Business Feel Human
From Coca-Cola campaigns to frozen-food retail and now financial comparison, the Toronto marketing executive has built a career around one practical question: what does the customer need to understand next?
Aseem Saini Knows the Fundamentals Travel
From an eight-million-subscriber telecom portfolio to the narrow economics of an unfilled warehouse shift, Aseem Saini has built a career around one portable idea: clear offers, useful data and accountable execution still do the work.