tallahassee
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Ryals McMullian and the price of standing still
He joined Flowers Foods as a lawyer, helped bring Dave’s Killer Bread into the fold, and became CEO. Now Ryals McMullian is testing how far a bread company can change while keeping the brands people recognize.
Carrie Zimmerman and the advantage of coming home
She left Tallahassee to become an Olympic gymnast. She returned to raise a family - and helped build a marketing agency whose work reached far beyond her hometown.
Ron Sachs and the Art of Leaving the Chair
He opened his firm with three clients and enough savings for four months of failure. Thirty years later, Ron Sachs’s most revealing work may be the opportunities he has made for other people.
The Agency That Learned to Sell the Place Nobody Thought to Look
From a city few national clients would think to search, Carrie and Curtis Zimmerman built an integrated agency around an oddly durable skill: changing what people believe about a place, then watching what they book.
When the Cell Towers Went Quiet, SalterMitchell PR Reached for Paper
A Tallahassee consultancy built its edge by knowing one state unusually well. Its best lesson arrived after a Category 5 hurricane, when the smartest communications technology turned out to be a flyer taped beside a portable restroom.
The Agency That Turned Florida Bureaucracy Into Three Verbs
Kidd Group began in Jerry Kidd's garage and grew into a three-part communications shop. Its most revealing work took a statewide rules change and made it sound like a useful instruction: Gather. Go. Get.
The Small-City Agency That Put the Emergency Room in a Slip ’N Slide
The Mitchells Agency learned that the fastest route from a small Florida office to a national stage was not to act bigger. It was to notice the ordinary things bigger shops might miss - a nervous parent, a winter lunch, a human answering the phone.
The Little Agency That Bought Trouble - and Learned to Ask Better Questions
A badly timed acquisition nearly taught Sean Doughtie the wrong lesson. Instead, it pushed his Tallahassee shop from making websites to studying why people act - and building the thing that might move them.
Brandt Put the DMV Inside a Camping App - and Built a Business Around the Mess
The Tallahassee software company turned permits, park bookings, boat titles, call centers and even waterproof license cards into one government-ready operating system. The trick is less glamorous than a consumer app - and much harder to copy.