small-appliances
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Kenwood’s £20 Mixer Became a 76-Year Kitchen Platform - Here’s the Product Trick Founders Can Steal
Kenwood did not win the postwar kitchen by selling a faster whisk. It sold one dependable motor, then kept inventing new jobs for it - a playbook that now stretches from a £49.99 processor to a £1,249 connected cooker.
The 116-Year-Old Appliance Company That Quietly Runs Your Kitchen Counter
It designs the blender, licenses the Clorox name, lets a factory in China build it, and sells it to Walmart. A look at how a 116-year-old brand keeps winning the countertop.
The Basement Startup That Quietly Owns Your Air and Your Air Fryer
You have probably bought one of their products without ever hearing their name. Inside VeSync, the quiet operator behind Levoit, Cosori and Etekcity - and how a basement Amazon seller became a household fixture.
Spectrum Brands Sold the Locks for $4.36 Billion. Now Comes the Hard Part.
The company behind FURminator, Tetra, Cutter and Remington made billions by selling a business it had improved. Its next trick is harder: proving that a smaller portfolio can grow without losing the scale that made the collection useful.
SharkNinja Ships 25 Gadgets a Year. Here's the Machine Behind It.
How a former sewing-machine importer turned consumer complaints into a $6.4 billion gadget factory - one air fryer, robot vacuum and viral ice-cream maker at a time.
The Spanish Tailor Who Lost Fashion - Then Built a Home-Goods Portfolio for the Amazon Age
Fast fashion broke Newlux's original business. Marketplaces gave the Alicante family company a second act - and a practical blueprint for turning old manufacturing instincts into modern consumer brands.
The Fan Brand That Went to War With Noise - and Won a Third of Amazon
It sells fans, heaters and air conditioners - the least glamorous corner of the appliance aisle. So why does DREO now command roughly a third of the category on Amazon, and what did it figure out that Lasko and Honeywell didn't?
Sur La Table
The 1972 Pike Place kitchen shop that turned selling whisks into teaching dinner - and survived a pandemic bankruptcy by betting the store on the class.