shopify-plus
(45)
Codal fixes what the checkout hides
A popcorn gift, a dental order, a prescription refill: the easy-looking purchases conceal awkward machinery. Codal earns its place by getting that machinery to cooperate.
Superfans.io wants your best customers to skip the queue
The company formerly known as Vajro turns Shopify stores into mobile apps for repeat buyers. Its wager: early access, live shopping, and a little recognition can give customers a reason to return.
Nogin and the price of making commerce look easy
Nogin sold brands a tempting bargain: an entire ecommerce operation, without building one yourself. Its journey from board-short fixes to bankruptcy reveals the bill behind the promise.
Wonderful makes the pretty part work
Behind the jewelry, supplements, and nonalcoholic beer is an agency doing the unglamorous work of digital commerce: fixing subscriptions, taming catalogs, and making a brand easier to buy.
Sleepless Media makes the hard part of shopping feel easy
A fire-pit builder, a tea quiz, a cleaner path to a water filter: the Santa Cruz-born agency turns product complexity into custom Shopify storefronts.
Metajive makes the complicated feel obvious
A printer subscription. An AI filmmaking tool. A mountain company finding its voice. The California agency behind them has learned that good design starts with a business question.
Tychons Spent 28 Years Learning the Unsexy Plumbing Behind the Buy Button
The Atlanta-headquartered, Chennai-built services firm does not sell the glamorous part of ecommerce. It connects the storefront to the ERP, warehouse, payments and reporting systems that have to work after the campaign ends.
The Kettle People Who Asked Why Your Boiling Water Touches Plastic
A Newport Beach family took a doctor's habit - remove the source of the problem, not just the symptom - and turned it into plastic-free kettles, Turkish tea makers, and samovars now brewing in nearly 20 countries.
The Menswear Brand That Ships a New Wardrobe Every Single Day
Siddharth Dungarwal turned a shut-down B2B clothing business into a menswear machine that launches around 35 designs a day - and got all five sharks to write a cheque.
The Company Behind the Buy Button
Techies Infotech makes its living in the hard, hidden layer of Gulf commerce - where a polished storefront must still speak to warehouses, payments, tax systems and customers in two languages.
The Quilt Shop That YouTube Built in a Town of 1,800
A family bought one longarm machine to help their parents through the recession. Fifteen years later, Jenny Doan's plain-spoken tutorials have turned a fading farm town into the center of American quilting.
Sallve Handed the Lab Notebook to 10,000 Strangers
The Sao Paulo brand born on the internet turned skincare shoppers into co-creators - and a beauty blogger's audience into a company that raised roughly R$170 million.
Alpha Industries, Inc.
Alpha Industries is an American outerwear company that started in 1959 as a U.S. Department of Defense contract manufacturer and turned its government-spec flight jackets into a global fashion label. It produced the MA-1 bomber, the M-65 field coat and the N-3B parka to military specification for decades, then began selling civilian versions in 1970 under a distinct three-bar label. Now in its third generation of family ownership under CEO Michael Cirker, the company sells through wholesale accounts, department stores, licensed sports collections, its own e-commerce site and a small number of physical stores, and it uses a steady stream of designer and streetwear collaborations - Supreme, Vetements, BAPE, Lee, Cecilie Bahnsen among them - to keep a 1963 pattern relevant to buyers who were not born when it was drafted.
CAKES Body
CAKES Body is a Los Angeles-based, women-led direct-to-consumer brand founded by twin sisters Taylor Capuano and Casey Sarai in 2022. It makes reusable silicone nipple covers and bra alternatives from medical-grade silicone that grip to skin using natural body heat instead of adhesive. After a viral organic-content strategy and a December 2023 appearance on ABC's Shark Tank - where it took a $300,000 investment from SKIMS and Good American co-founder Emma Grede - the bootstrapped company scaled to roughly $95 million in net sales in the fiscal year ending June 2025.
Cupshe
Cupshe is a California-inspired, direct-to-consumer beachwear brand for women that sells trendy, affordable swimwear, bikinis, cover-ups, activewear and loungewear. Founded in 2015 by former Alibaba CEO David Wei, the internet-first label pairs a Shopify-powered DTC website and app with a strong Amazon presence, reaching millions of customers across more than 100 countries. Known for vibrant prints, size-inclusive fits and $15-$30 price points, Cupshe grew into a roughly $150M-plus swimwear business and has expanded into recycled, GRS-certified sustainable collections.
Daniel's Jewelers
Daniel's Jewelers is a family-owned American fine jewelry retailer founded in 1948 and headquartered in Culver City, California. Operating more than 100 stores across California, Arizona, Texas, Nevada, New Mexico and Florida plus an e-commerce site, the company sells diamonds, watches, engagement rings and gifts at accessible price points. Its defining feature is dignified in-store financing that extends credit to underserved shoppers regardless of income or credit history, a model that has made it a fixture in Hispanic and multigenerational communities under the banner 'Own the Dream.'
DIFF Eyewear
DIFF Eyewear is a Southern California charitable eyewear brand founded in 2014 that sells designer-quality sunglasses, blue-light and prescription glasses at accessible prices while donating vision care for every pair sold. Built on a buy-one-give-one model, DIFF pairs trend-driven, celebrity- and pop-culture-inspired collections (Disney, Star Wars, Harry Potter) with a philanthropic mission delivered through partners like Sightsavers, having funded well over a million pairs of reading glasses and eye exams for people in need.
EVEREVE
EVEREVE is an Edina, Minnesota-based women's fashion retailer that pairs a boutique in-store experience with a curated mix of 150+ contemporary brands and its own private label. Founded in 2004 by Megan and Mike Tamte (originally as Hot Mama), the company serves women 35 and up navigating life transitions through 100+ coast-to-coast stores, an e-commerce site, and Trendsend, a human-stylist subscription styling service. EVEREVE positions personal styling and curation - not price or scale - as its core differentiator in the contemporary apparel market.
Footwear etc.
Footwear etc. is a family-owned California comfort-shoe retailer that has been fitting customers since 1986. It grew out of Rapp's Shoes, a Palo Alto family store dating to 1948, and today runs about 10 stores across the state plus a Shopify-powered online shop. The company specializes in comfort and foot-health footwear from brands like Hoka, Birkenstock, Dansko, Naot, Aetrex, Vionic and Mephisto, with a simple guiding rule: if it's uncomfortable, they don't sell it.
Frank & Eileen
Frank & Eileen is a Los Angeles-based apparel brand founded in 2009 by Audrey McLoghlin to reinvent the women's button-up shirt using premium Italian fabrics historically reserved for menswear. Named for the founder's Irish grandparents, the brand is 100% woman-owned, has never taken venture capital, and became a Certified B Corporation in 2020 with one of the highest impact scores of any U.S. apparel company. Its shirts are woven in Italy and its knitwear is made in California, and its work has been worn by figures including Oprah Winfrey, Meghan Markle and Angelina Jolie.
Gazelle Sports
Gazelle Sports is a Michigan-based specialty running and active-lifestyle retailer founded in Kalamazoo in 1985. With seven stores across West and Southeast Michigan plus an online shop, it sells running shoes, soccer gear, apparel and accessories, and pairs product with expert fittings, training programs and community events. In 2024 it became 100% woman-owned and operated, led by CEO Jennifer Brummitt and CMO Cara Cross, and its mission is simply to inspire others to move.
goop
goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008 that began as a weekly email newsletter and grew into a direct-to-consumer company selling clean beauty, skincare, supplements, fashion, and home goods alongside editorial content, a podcast, and events. It pairs aspirational storytelling with 'contextual commerce,' turning wellness articles into shoppable curation for a largely affluent, female audience. The brand is known both for pioneering the modern wellness-media category and for the controversy its more provocative products and health claims have generated.
Knix
Knix is a Toronto-based direct-to-consumer intimate apparel company that pioneered the leakproof underwear category. Founded in 2013 by Joanna Griffiths, it designs machine-washable, reusable period and leakproof underwear, bras, activewear, swimwear and shapewear built for the realities of menstruation, bladder leaks, postpartum and body changes. Known for size-inclusive design and a mission to empower women to be 'unapologetically free,' Knix grew into the #1 leakproof brand in North America and was acquired by Swedish hygiene giant Essity in 2022 in what was reported as the largest exit by a Canadian female founder.
ONDO
ONDO is a New York-based direct-to-consumer apparel brand that reinvented the no-show sock. Founded by former JP Morgan banker Daniel Shim in 2020, ONDO uses a patented, cut-and-sewn silicone grip strip - rather than the usual rubber dots - to keep low-cut socks from slipping off. Built on Woolmark-certified Australian merino wool and certified organic cotton, the brand backs every pair with a No Slip Guarantee and has grown to more than 20,000 five-star reviews while expanding into headbands, compression crew socks, and other everyday essentials.
Outcast
Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.
Pair of Thieves
Pair of Thieves is a Culver City, California men's basics brand that reimagines everyday essentials - socks, underwear, undershirts, tees and loungewear - with a focus on fit, performance fabrics and playful design at accessible prices. Founded in 2012 by three friends (film producer Cash Warren, designer Alan Stuart and operator David Ehrenberg) who each put in $1,500 to start a sock company, the brand grew into a roughly $100 million business sold at Target, Kohl's, Nordstrom, Amazon and direct-to-consumer. Its 'Give a Pair' and 'Good Fits' programs have donated millions of pairs of socks to people experiencing homelessness and to causes spanning mental health and LGBTQ+ youth support.
Paul Fredrick
Paul Fredrick is a Pennsylvania-based direct-to-consumer menswear company founded in 1986 that built its name on well-fitting dress shirts and grew into a full men's wardrobe brand covering shirts, suits, sport coats, pants, knits, shoes and accessories. Known for non-iron and performance fabrics, signature contrast-trim details and a perfect-fit guarantee, the company sells online and by catalog, backed by human customer service based in Fleetwood, PA. It is majority owned by private equity firm ClearLight Partners and is led by CEO Erica Lee.
Sendero Provisions Co.
Sendero Provisions Co. is a Waco, Texas apparel brand that makes story-driven, Western-inspired clothing and gear - from its signature performance pearl snap shirts and t-shirts to hats, denim and accessories. Founded in 2014 around a single hat inspired by the landscapes of Big Bend country, Sendero blends outdoor performance fabrics with a distinctly Texan sense of humor and craft, selling direct-to-consumer online and through a growing wholesale network of Western, outdoor, boutique and surf retailers.
Shinesty
Shinesty is a Boulder-born, Denver-based direct-to-consumer apparel brand built around one idea: make the world take itself less seriously. Best known for its cheekily named Ball Hammock pouch underwear and Boob Hammock bralettes, the company pairs proprietary soft fabrics and a supportive pouch design with an irreverent brand voice and outrageous themed party clothing. Founded in 2014 by University of Colorado Boulder friends, Shinesty has sold more than 12 million pairs of underwear, runs a monthly underwear subscription, and landed on the Inc. 5000 list of fastest-growing U.S. companies.
Tecovas
Tecovas is an Austin, Texas-based western brand that set out to be the "Warby Parker of cowboy boots" - selling handmade, León, Mexico-crafted leather boots and western apparel directly to consumers at attainable prices. Founded in 2015 by Paul Hedrick, it grew from an online-only startup into an omnichannel retailer with more than 50 stores, roughly $300 million in expected sales, and a loyal community drawn to its blend of heritage craftsmanship and modern retail.