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Lucie Boivin Treats Play Like a Product System
At Brault & Bouthillier, Lucie Boivin is joining two difficult jobs: choosing learning tools that survive real classrooms, and rebuilding the buying experience around how educators actually work.
Davide Mattucci
Davide Mattucci is the Chief Marketing Officer of BYLT Basics, the Irvine, California premium essentials label known for its structured tees and loyalty-driven direct-to-consumer model. He has spent more than 20 years across global apparel brands - prAna, Brixton, adidas, Under Armour and Fanatics - moving fluidly from design and product creation into brand marketing and digital commerce. At BYLT he is helping steer the company's shift from an online seller of product into a full lifestyle brand with physical stores, bringing a 360-degree view of how product, storytelling and marketplace strategy connect with real customers.
Ruti Zisser
Ruti Zisser is the Israeli-American founder and CEO of RUTI, a slow-fashion label she started in her Palo Alto garage in 2009 after a career in tech. Built on three rules - cool, flattering, practical - the brand grew from imported Israeli labels and living-room trunk shows into a chain of boutiques, a $6M Series A for an opt-in facial-recognition personalization platform, and a viral hit with its 'On the Loose' barrel-leg pants that helped push revenue past the $40M mark and open a Madison Avenue flagship.
Jens Nicolaysen
Jens Nicolaysen is the co-founder and Chief Marketing Officer of Shinesty, the Boulder, Colorado apparel brand whose stated mission is to force the world to take itself less seriously. A 2010 marketing graduate of CU Boulder's Leeds School of Business, he spent his early career doing brand strategy and innovation consulting for large consumer companies before launching Shinesty in mid-2014 with fellow Leeds alum Chris White. The company began as a vintage-clothing resale operation with buyers scouring thrift shops in college and ski towns, pivoted to original designs in 2015, and grew into a direct-to-consumer underwear and loungewear business best known for its trademarked Ball Hammock pouch underwear, its holiday and theme-party outfits, and a joke-first marketing voice that Nicolaysen oversees across email, paid media, catalogues and video. Shinesty's story became a six-episode MTV2 series in 2017, the company was named an Inc. 5000 honoree in 2022, and it has raised roughly $8.2 million through a Series A.
Jade Watson
Jade Watson is the Chief Marketing Officer of Fit & Fresh Inc. (trading as Fit + Fresh), the Providence, Rhode Island company that helped invent the fashionable insulated lunch bag category more than two decades ago. She joined in April 2018 after a long run in global brand management at Hasbro, where she climbed from associate manager to Director of Global Brand Strategy and Marketing. At Fit + Fresh she oversees marketing, digital and consumer strategy for a catalogue of lunch totes, coolers, bento boxes, storage containers and reusable ice packs sold through Target, Walmart, Amazon and a Shopify Plus direct-to-consumer store, inside a business that is roughly 85% women and describes its purpose as helping women eat well without giving up style.
Jordan Hauser
Jordan Hauser is a New York-based retail marketing and merchandising executive who leads marketing and creative at Paul Fredrick, the Pennsylvania menswear company founded in 1986 that built its name on dress shirts sold with exact sleeve lengths and a fit guarantee. Listed publicly as Senior Vice President of Marketing & Creative (and as Chief Marketing Officer in some directory listings), he sits at the junction of two disciplines that rarely share an office: the merchandising side that decides what gets made, and the marketing side that decides how it gets told. His track record runs through department-store scale and startup scrappiness alike - director-level digital and merchandising roles across Macy's men's business and Market by Macy's, then VP of Merchandising & Marketing at Offe Market, the off-price marketplace for brand overstock. At Paul Fredrick he inherited a brand with roughly 88 employees, around $21 million in annual revenue, a Shopify Plus storefront, and forty years of accumulated customer trust in a category that has spent the last decade being told it was dying.
Katherine Brodie
Katherine Brodie is the Chief Marketing Officer of Frances Valentine, the New York fashion house co-founded by Elyce Arons with her best friend, the late Kate Spade, and Andy Spade. Brodie joined in January 2025 after roughly two decades spent building direct-to-consumer engines for design-led brands: eCommerce at Kate Spade, digital marketing at C. Wonder and Club Monaco, eCommerce at Reese Witherspoon's Draper James, and VP of Marketing & eCommerce at Rifle Paper Co., followed by a VP of Marketing post at CAKE. At Frances Valentine she runs a marketing operation that behaves less like a department and more like a production studio - video-first storytelling, creator-style content, and a community organized around color and joy. The strategic bet is contrarian by industry standards: while most fashion brands chase shoppers under 35, Brodie's team has built a viral social presence around women 50 and up, with Arons herself as the on-camera personality. The approach has coincided with rapid growth for the brand across e-commerce, its expanding retail fleet, and wholesale.
Shaye Vercollone
Shaye Vercollone is a New York-based brand marketing leader who became Chief Marketing Officer of TWP, the womenswear label founded by Trish Wescoat Pound. She built a career at the sharp end of luxury fashion marketing, holding senior brand, communications, and social strategy roles at Helmut Lang and Theory before a run as an independent brand marketing consultant. Her work sits at the intersection of storytelling, social, and the quiet, menswear-inspired tailoring that defines TWP.
MacCoy Merkley
MacCoy Merkley is the Chief Marketing Officer of Portland Leather Goods, the largest leather bag manufacturer in North America. A former wedding photographer, he answered a Craigslist ad for a digital media specialist in 2018 and went on to help scale the company from roughly $3.5M to more than $100M in annual revenue. He is known in direct-to-consumer circles for a product-first, no-nonsense approach to marketing, heavy use of Meta advertising, strategic discounting, and a very active personal presence on LinkedIn and X.
Shenhav Kimhi
Shenhav Kimhi is the Chief Marketing Officer of Magnetic Me, the New York baby and toddler apparel brand known for its patented magnetic closures. A brand builder and growth marketer, she has led marketing, brand, and e-commerce at fashion and lifestyle names including Crabtree & Evelyn and Public Clothing (home to Derek Lam 10 Crosby and ATM Collection). She holds an MBA in Global Management and Strategic Marketing from Bar-Ilan University and today oversees marketing for a company built on making getting dressed a little less of a fight.
Taylor Capuano
Taylor Capuano is the co-founder and chief creative officer of CAKES body, a viral direct-to-consumer apparel brand she launched in 2022 with her twin sister, Casey Sarai. Starting with $5,000 each in personal savings and no marketing budget, the sisters bootstrapped the company from a side hustle into a business that reported roughly $95 million in net sales in its fiscal year ending June 2025. A December 2023 appearance on ABC's Shark Tank, where they landed a deal with Emma Grede, accelerated the brand's rise. Capuano leads creative and marketing, and has become a public voice for bootstrapped, digital-first growth and family-friendly workplace policies.
Andrej Strojin
Andrej Strojin is the co-founder and CEO of HAVERHILL, a Warren, Rhode Island fine-jewelry house that makes 14k gold, birthstone-personalized pieces to order rather than in advance. A Slovenian-trained mechanical engineer and former Deloitte and Strategy& consultant, he met fifth-generation jeweler Haverhill Leach on a dating app in 2018, married her four months later, and turned her artisan brand into a fast-scaling direct-to-consumer operation. When COVID shut down suppliers before Mother's Day 2020, the couple built a jewelry assembly line in their garage and cut turnaround from seven days to one. Under Strojin the company has quadrupled sales, reached $16M in 2024 revenue, and landed on the Inc. 5000 three years running.
Nell Diamond
Nell Diamond is the founder and CEO of Hill House Home, the New York lifestyle brand she launched in 2016 from her dorm at Yale School of Management. She built it on luxury bedding and turned it into a cultural phenomenon with the Nap Dress, a smocked, sleep-soft dress that went viral during the pandemic and once sold $1 million of inventory in 12 minutes. A Princeton English major and daughter of former Barclays CEO Bob Diamond, she traded a finance career for a brand built on community, drops, and her own waist-length-haired, ruffle-forward aesthetic. Hill House raised $20 million in 2022 at a reported $150 million valuation.