Profile / Marketing & Brand
Shenhav Kimhi
She spent a career selling beautiful things people wanted. Now she markets something they simply need - baby clothes that give up without a fight.
She spent a career selling beautiful things people wanted. Now she markets something they simply need - baby clothes that give up without a fight.
There is a particular kind of defeat known only to new parents: 3 a.m., a fresh diaper, and a onesie with eleven snap buttons that refuse to line up while a small, furious human kicks in protest. Shenhav Kimhi has made a career of the marketing that surrounds fashion. Her current job is quieter and, in its way, more radical. She helps sell the end of that particular defeat.
Kimhi is the Chief Marketing Officer of Magnetic Me, the New York apparel company whose central idea is almost comically simple. Take the snaps out. Put magnets in. A baby's coverall closes itself, in the dark, on the first try, with the satisfying click of a problem that has finally been solved.
It is not the sort of product that needs a manifesto. It needs someone who understands that the best marketing is often just getting a skeptical, exhausted person to try the thing once. That is roughly where Kimhi comes in.
Before magnets, there was elegance. At Public Clothing Company, Kimhi ran brand, marketing, and e-commerce for Derek Lam 10 Crosby and ATM Collection - labels where the customer's biggest problem was choosing between two beautiful jackets, not wrestling a garment onto a squirming child.
Earlier still came Crabtree & Evelyn, the heritage lifestyle brand, where she moved through a series of increasingly senior roles: Director of Growth Marketing, General Manager for North America, and eventually Global Vice President of Marketing, Brand & Commerce. It was a thorough education in how a brand grows, stumbles, and finds its footing across markets.
Her formal training matches the arc. She earned an MBA in Global Management and Strategic Marketing from Bar-Ilan University, through an honors program reserved for top graduating students. The theory, then the practice, then - eventually - the magnets.
What connects a luxury handbag campaign to a baby coverall is not the product. It is the craft: understand the customer, remove the friction, tell the truth about why it is better. Kimhi's move to Magnetic Me looks, on paper, like a swerve. In practice it is the same job pointed at a smaller, more universal frustration.
Global Management & Strategic Marketing, honors program for top graduates.
Director of Growth Marketing, then GM North America, then Global VP of Marketing, Brand & Commerce.
Led strategy for Derek Lam 10 Crosby and ATM Collection.
Marketing, brand, and e-commerce for a baby-apparel brand built on magnetic closures.
Most brands sell aspiration - the better version of you that owns this thing. Magnetic Me sells something rarer and stickier: relief. Nobody needs convincing they want an easier diaper change. They just need to experience one.
Illustrative - a marketer's-eye view of what makes the category tick, not a formal metric.
A magnet that closes on the first try does more persuading than any headline. Kimhi's brands lead with the fix.
From growth marketing to global VP, she has treated scale as something you build patiently, market by market.
Leading a marketing team of roughly nineteen, she is public about how much she enjoys the people she builds with.
She went from marketing luxury fashion and heritage lifestyle goods to selling baby clothes with magnets in them. Same craft, different chaos.
Her MBA came through a program reserved for top graduating students - theory sharp enough to survive contact with a real market.
The product she markets is defined by a sound: the small, decisive click of a closure that just works, in the dark, when everyone is tired.
She is the Chief Marketing Officer of Magnetic Me, a New York baby and toddler apparel brand known for magnetic closures.
She led brand, marketing, and e-commerce at Public Clothing (Derek Lam 10 Crosby and ATM Collection) and held global marketing roles at Crabtree & Evelyn.
An apparel company whose baby, toddler, and adaptive garments use patented magnetic closures instead of snaps, making dressing faster and easier.
An MBA in Global Management and Strategic Marketing from Bar-Ilan University, earned through an honors program for top graduating students.
New York, where Magnetic Me is headquartered.