A finished video still has a long way to go. Telestream builds the machinery that gets it from the camera to the right screen, in the right format, before the clock runs out.
A screenshot can end an email chain. A tutorial can outlive a meeting. TechSmith has spent decades turning those small acts of explanation into software people pay for.
A recorder rescued from a struggling startup became a new office habit. Now Atlassian is asking Loom to turn all that talking into work people can actually find and finish.
Born as a joke about miserable video meetings, mmhmm became Airtime - a four-part toolkit for people who would rather be seen, heard, and understood than trapped in a thumbnail.
Zight spent years making it effortless to send what is on your screen. Its more interesting move was teaching the link to come back with evidence.

Trupeer cleans the ums, writes the guide, voices the video, and follows the clicks. The clever part is not the polish - it is turning one hurried walkthrough into knowledge that people can watch, read, search, and hand to an AI agent.

He left HubSpot with one paying side project and a stubborn appetite for making software demos less tedious. MockRocket proved the craft; a surprise YC interview, a frantic text to Todd Ashley, and years of iteration turned it into Kite.
The San Francisco startup turned the tedium of writing instructions into a single click - and quietly became the record of how work actually gets done inside 94% of the Fortune 500.
Yarn is an AI-native platform that lets go-to-market teams make agency-quality product, sales, and marketing videos in minutes instead of weeks. Founded during Y Combinator's Winter 2024 batch by Jasper Story and Nicole Atack, Yarn treats video like a document: you write a script, and its stack of AI tools handles voiceovers, screen recordings, part-synthetic talking heads, brand-styled overlays, and generative footage. The pitch is speed and cost - videos that would take an agency weeks and thousands of dollars, produced in-house in under 20 minutes.
Guidde is an AI-powered video documentation platform that turns a screen recording into a polished, narrated how-to video in minutes. Used by 4,500+ companies including Nasdaq, Yahoo, Bayer and SentinelOne, Guidde positions itself as the connective tissue between employees and the enterprise software they have to learn fast.

Shahed Khan is the co-founder of Loom, the async video messaging platform that grew from a Chrome extension to 25 million users across 350,000+ companies before being acquired by Atlassian for $975 million in 2023. A Thiel Fellow and Forbes 30 Under 30 honoree, Khan started his entrepreneurial journey at 16 in suburban Chicago, founding Viatask before connecting with Joe Thomas and Vinay Hiremath to build Loom through two pivots and years of near-failure. He now lives in New York City, angel-investing in 40+ companies and staying active in the startup ecosystem.