plant-based

(13)
Legend
Matias Muchnick
Founder · Executive · Operator

Matias Muchnick

Matias Muchnick is the Chilean co-founder and CEO of NotCo, a food-tech company that uses a proprietary AI system called Giuseppe to design plant-based versions of dairy and meat products. Founded in 2015, NotCo became Chile's first unicorn in 2021, formed a joint venture with Kraft Heinz, and counts Bezos Expeditions among its investors.

notco · food-techRead →
Legend
Alex Abelin
Founder · Operator · Executive

Alex Abelin

Alex Abelin is the co-founder and CEO of PlantBaby, the Hawaii-based company behind Kiki Milk, a whole-food, organic plant-based milk built for kids. A three-time founder who spent seven years at Google and sold his smart-city startup LQD WiFi to Verizon in 2016, he traded payphone kiosks for pumpkin seeds after he and his wife Lauren couldn't find a clean plant milk for their son. PlantBaby has raised roughly $7M and hit $4.8M in revenue in 2024, selling through its own site plus Sprouts, Wegmans, Erewhon, Amazon and Thrive Market.

alex-abelin · plantbabyRead →
Legend
Daniel Medvene
Founder · Executive · Operator

Daniel Medvene

Daniel Medvene is the CEO and co-founder of Quantum Energy Squares, a Santa Monica plant-based energy bar company he started in 2019 with partner Leah Marquez. After years of relying on pre-workout powders and gallons of coffee that left him 'wired but tired,' Medvene set out to engineer a cleaner source of all-day energy. He and Marquez ran more than 200 recipe iterations with a sports dietitian, food scientist, and pastry chef before landing on a bar powered by organic green coffee and balanced plant-based macros. The company raised $2.5 million in seed funding in 2021 from a roster of pro athletes, became the official energy bar of the IRONMAN and Rock 'n' Roll Marathon series, and now sells nationally through Whole Foods and Sprouts.

daniel-medvene · dan-medveneRead →
Legend
Nick Wiseman
Founder · Operator · Executive

Nick Wiseman

Nick Wiseman is the co-founder and CEO of Little Sesame, a Washington, D.C. born hummus company that grew from a 500-square-foot restaurant basement into a national consumer brand sold in nearly 3,000 stores. A third-generation Washingtonian who started cooking at 15 and trained on New York's fine-dining line, Wiseman built Little Sesame with chef Ronen Tenne and cousin David Wiseman, anchoring the brand to regeneratively grown organic chickpeas from Montana. In July 2025 the company closed an $8.5M Series A to fund a new 23,000-square-foot manufacturing facility and a push to convert 10,000 acres to regenerative farming by 2027.

nick-wiseman · little-sesameRead →
Legend
Sara Polon
Founder · Executive · Entrepreneur

Sara Polon

Sara Polon is the co-founder and CEO of Soupergirl, the Washington, DC plant-based soup company she launched in 2008 with her mother Marilyn (a.k.a. Soupermom). A former stand-up comedian who once led tours through the Middle East, she turned a reading of Michael Pollan's The Omnivore's Dilemma into a mission to fix a broken food system one bowl at a time. Soupergirl survived a no-deal turn on Shark Tank, raised a $2M Series A from sustainability investors, became the first brand to earn Fair Food Program certification, went plastic-neutral, and now sells in hundreds of retailers including Whole Foods, Costco and Kroger.

soupergirl · soupRead →
Legend
Will Nitze
Founder · Operator · Executive

Will Nitze

Will Nitze is the founder and CEO of IQBAR, a brain-and-body nutrition brand he built from a Kickstarter campaign into a nine-figure CPG company selling plant-based protein bars, hydration mixes, and instant coffee in more than 10,000 retail doors. A Harvard psychology and neuroscience graduate who once sold software to oil-and-gas companies, he formulated his first products with no food-science background, scaled IQBAR past 100 million bars sold, and now hosts the founder podcast Eating Glass.

iqbar · founderRead →
Legend
Paul Schiefer
Executive · Operator · Activist

Paul Schiefer

Paul Schiefer is the CEO of Amy's Kitchen, the family-founded organic frozen food maker in Petaluma, California. He started on the canning line as a high-school intern, then spent more than two decades inside the company - in IT, international, sustainability, government affairs and Chief of Staff - before being named President in 2023 and CEO in April 2026.

amys-kitchen · ceoRead →
Legend
Ashwin Cheriyan
Founder · Executive · Operator

Ashwin Cheriyan

Ashwin Cheriyan is the CEO and co-founder of Thistle, a San Francisco-based plant-forward meal delivery company he built from a cold-pressed juice pop-up in 2013 into a nationwide subscription service delivering over 20 million meals. A self-described 'recovering corporate lawyer,' he traded a career at Simpson Thacher & Bartlett doing billion-dollar M&A deals for the chance to fix how Americans eat — driven by his parents' experiences as physicians watching patients suffer from diet-related chronic disease. Thistle, which he runs alongside his wife and co-founder Shiri Avnery, has raised over $20 million and now serves the West and East Coasts with chef-designed, nutritionist-approved meals that are gluten-free and dairy-free by default.

plant-based · meal-deliveryRead →
Legend
Ryan Pandya
Founder · Executive · Scientist

Ryan Pandya

Ryan Pandya co-founded Perfect Day in 2014 with the audacious goal of making dairy without cows. Using precision fermentation, the Berkeley-based biotech raised nearly $800 million, built partnerships with Fortune 500 food companies, and proved that animal-free whey protein could reach global markets across dozens of product categories. After a decade at the helm, Pandya stepped down as CEO at the end of 2023 to pursue future ventures, leaving behind a company that had fundamentally shifted the conversation around sustainable dairy.

precision-fermentation · biotechRead →
Legend
Dan Hoskins
Executive · Operator · Founder

Dan Hoskins

Dan Hoskins is the President & CEO of Sundia Corporation and its parent entity GT Brands, a plant-based snacking company headquartered in Orinda, California. A veteran of the food and beverage industry with 25+ years of experience, Hoskins helped turn Sundia from a fresh watermelon branding startup into one of the fastest-growing plant-based snacking brands in the US, distributing preservative-free True Fruit refrigerated cups and True Chia products to more than 6,000 grocery and convenience stores across the US and Canada. Before Sundia, he built his chops scaling Odwalla's national distribution and managing e-commerce at Hello Direct. An English Lit grad and former varsity swimmer and rower at UC Berkeley, Hoskins brings a rare blend of operational discipline and consumer intuition to a category he has helped define.

food-production · plant-basedRead →
Legend
Nathaniel Chu
Founder · Operator · Scientist

Nathaniel Chu

Nathaniel Chu is the co-CEO and co-founder of Tezza Foods (now Plonts), an Oakland-based food company using ancient fermentation techniques and microbial science to make genuinely complex, stinky plant-based cheese from soy milk. Holding a PhD in microbiology from MIT and a BS from Brown University, Chu spent years studying gut microbiomes before pivoting to harness those same microbial principles in food. With $12M in seed funding led by Lowercarbon Capital, Plonts launched in August 2024 in New York City and San Francisco restaurants, offering a plant-based cheddar that actually ages, melts, and smells like the real thing.

plant-based · fermentationRead →
Legend
Josh Tetrick
Founder · Executive · Activist

Josh Tetrick

Josh Tetrick is the co-founder and CEO of Eat Just, Inc., the San Francisco-based food technology company behind JUST Egg (a mung bean-based egg substitute) and GOOD Meat (the world's first commercially sold cultivated chicken). Starting with $37,000 of personal capital in 2011, he has raised over $456 million to build a company that simultaneously cracked the plant-based egg market and won the world's first regulatory approval for lab-grown meat in Singapore in 2020. A former Fulbright Scholar, UN initiative leader, and Cornell-educated lawyer turned food disruptor, Tetrick has made it his life's work to prove that removing animals from the food system doesn't mean sacrificing flavor or scale.

food-tech · plant-basedRead →
Legend
Ev Williams
Founder · Investor · Operator

Ev Williams

Ev Williams is the Nebraska farm boy who accidentally invented blogging, co-founded Twitter, built Medium, and is now trying to make social media actually social again with Mozi. A serial founder who has shaped how the world communicates - and who openly regrets some of what that meant - he remains one of tech's most quietly consequential figures, running Obvious Ventures, a B Corp impact fund with $585M in assets, while incubating his next idea from San Francisco.

twitter · bloggerRead →