outdoor-recreation
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Kelsey Hersey Markets the Moment Between a Screen and the Outdoors
The Brandt CMO has built a career around an unusual brief: use data, design and government technology to help more people step away from their screens and into the outdoors.
Brandt Put the DMV Inside a Camping App - and Built a Business Around the Mess
The Tallahassee software company turned permits, park bookings, boat titles, call centers and even waterproof license cards into one government-ready operating system. The trick is less glamorous than a consumer app - and much harder to copy.
Chris Bosworth Markets the Outdoors From Inside the Story
Before Chris Bosworth marketed canoe trips, cycling routes and Muskoka weekends, he learned the terrain from a store at Opeongo - then paddled 420 kilometres around it.
They Fought Every Weekend About Where to Camp. So They Built the Map.
Sarah Smith and Kevin Long kept fighting over where to camp. Their fix - a crowdsourced map of every campground in America - now pulls in tens of millions of visits a year and more than 12 million reviews.
The Speaker Four Friends Built Because Everything Else Broke
Turtlebox Audio spent more than a decade turning a Buffalo Bayou garage project into one of America's fastest-growing private companies - by building a speaker loud and tough enough to outlast the water, the drops, and the duck blind.
How a Closet Full of Deer Feeders Became an AI That Tells a Buck From a Bobcat
Moultrie spent 45 years wiring the Alabama woods. Now its cameras text you the second a big buck steps out - and quietly ignore the raccoons.
The Kid Who Wired His Bed, Then Wired Everyone's Bike
A dad rigged LEDs to his son's twin bed. The son bolted them to his bike instead. Two decades later, Brightz sells the glow that turns a parking-lot bike ride into an after-dark parade.
How a Kentucky Camp Store Became the Country's Biggest RV Dealer
One Kentucky store, sixty years, and a stadium with its name on it - inside the retailer that turned owning an RV into a subscription to the outdoors.
Amber Holm Is Teaching Old Brands New Routes
After Cheerios, Firestone and Rubbermaid, Amber Holm took on a different kind of household name. Her work at Winnebago Industries is a study in how research, retail reality and shared experience can keep legacy brands moving.
The $7.2 Billion Company Hiding in Your Junk Drawer
Sharpies, slow cookers, strollers and scented candles look like unrelated purchases. Behind the shelf, they are one sprawling experiment in making 50 familiar brands behave like one company.
The Outdoor Portfolio Hiding Inside Your Fishing Boat
Johnson Outdoors owns a collection of century-old names and sensor-rich new gear. Its advantage is clearest on the water, where motors, sonar, maps and kayaks are becoming one connected system.
Winnebago Industries
The name that became shorthand for the American motorhome is now a five-brand outdoor portfolio. Its next test is turning heritage, dealer trust and in-house technology into growth while buyers remain careful.