
The Brandt CMO has built a career around an unusual brief: use data, design and government technology to help more people step away from their screens and into the outdoors.

Before Chris Bosworth marketed canoe trips, cycling routes and Muskoka weekends, he learned the terrain from a store at Opeongo - then paddled 420 kilometres around it.

After Cheerios, Firestone and Rubbermaid, Amber Holm took on a different kind of household name. Her work at Winnebago Industries is a study in how research, retail reality and shared experience can keep legacy brands moving.