nonprofit-branding
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Mary Verdin and the art of making yourself useful
A card table, a laptop, and a community foundation became the beginnings of Mary Verdin’s agency. Then she found another use for a marketing firm: giving a nonprofit a new public face in 24 hours.
Mission Minded Sells the Sentence Before It Sells the Logo
For nonprofits and schools, the expensive problem is rarely an ugly logo. It is the fuzzy sentence underneath it. Mission Minded built a business finding that sentence - then making donors, families, boards, and staff act on it.
MiresBall and the art of making the complicated clear
A rejected Intel pitch taught John Ball to look past the pretty picture. The San Diego agency’s work shows what happens when design starts with the decision a customer needs to make.
Elixir Design knows what a green dot can do
A San Francisco design firm turns small details into reasons to care. Its work for Tipping Point, prAna and SFMOMA shows how much thinking can fit inside a deceptively simple idea.
Freeland Design Gives a Hometown Its Public Face
From a library logo to a river festival turning 50, Michael Freeland helps Salina tell its story. His portfolio makes a case for the designer who knows the place as well as the brief.
Design in Mind makes brands work outside the logo
From a 14-foot mirrored installation to concert posters volunteers can reuse, the San Jose agency treats branding as a job that continues after approval.
IE Design + Communications makes complexity worth a closer look
A Grammy invitation with a tape-pull trick. Five Cornell websites on one deadline. This California studio finds the human detail inside the institutional brief.
Citizen Best makes brands travel
From Thai lettering for Netflix to a nonprofit’s donation page, Citizen Best tackles the awkward places where a brand has to work. Its business is making the big idea survive the small details.