local-commerce
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The Moms Who Sold the Neighborhood
Plum District turned neighborhood mothers into deal scouts for other mothers. The idea traveled fast; the cost of keeping it local caught up faster.
Womply and the Price of Five Minutes
A company that taught neighborhood shops to read their receipts became a gateway to pandemic relief. The same talent for scale that made Womply useful also made its promises consequential.
Deliveroo’s next order: the rest of your shopping
It took 296 million orders to produce £2.9 million in profit in 2024. Now owned by DoorDash, Deliveroo is betting that your groceries, gifts and forgotten essentials belong in the same app as dinner.
Saltside built the marketplaces. Then its rival came shopping.
The Swedish company behind ikman turned local classifieds into a business worth buying. Its journey through Bangladesh, Ghana and Nigeria shows what money can build - and what it cannot hurry.
OLX India’s second act: less car lot, more marketplace
CarTrade paid about ₹536 crore for OLX’s Indian business, then closed its car-buying operation. The classifieds platform that remained is growing again - and recruiting partners to handle more of the deal.
How Source for Sports Made Local Ownership Its National Advantage
The Canadian sporting-goods network found a middle lane between the big-box chain and the lonely independent: pool the buying power, share the technology, and let local owners keep the whistle.
The $10 Billion Hardware Giant Owned by the People Behind the Counter
Ace Hardware became a retail heavyweight by turning the chain-store hierarchy upside down. Its shopkeepers own the corporation, share its buying power and keep the neighborhood judgment that big boxes struggle to copy.
The $49 Billion Checkout Line Behind Your Dinner
Delivery Hero built a federation of local apps that can move dinner, diapers and cold medicine before the doorbell feels late. Now its most valuable product may be the logistics system hiding behind eleven familiar brands.
How a Stanford Class Project Became the Way America Gets Dinner
It started as a phone number taped to a flyer on a Palo Alto campus. A decade later, DoorDash carries more than $100 billion in orders a year and is quietly rebuilding itself into the plumbing for local commerce.
Baris Karadogan
Baris Karadogan is the co-founder and CEO of Jingle, a Menlo Park startup that turns local stores and services into roving mobile vendors that drive through neighborhoods and ping nearby shoppers through an app. An Istanbul-raised, Stanford-trained engineer who spent a decade as a venture capitalist at firms including ComVentures, Fuse Capital and U.S. Venture Partners, he traded the investor's chair for the founder's seat to attack the high fees and long waits of conventional delivery. Jingle raised a $2.9 million seed round in 2023 with Bessemer Venture Partners. Off the clock he is a serious birdwatcher who spent nine years on the board of California Audubon.