intent-data
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The Sales Stack Ate Itself. Sprouts.ai Wants the Crumbs.
B2B teams bought a tool for every leak in the funnel. Sprouts.ai is betting that the real fix is one clean data layer - and a set of agents willing to do the plumbing.
Trigify Hears the Buyer Before the Buyer Calls
The internet is full of prospects quietly announcing what they need. Trigify turns those stray posts, likes, job moves and competitor grumbles into named, actionable signals - if your team knows what to do next.
Kay Kienast Built a Career for the Moment the Marketing Plan Stops Working
From consolidating a seven-distributor channel to teaching AI-era teams to recognize the right buyer sooner, Kay Kienast has made a specialty of marketing when the company, the market, or both are in motion.
Persana Built the Sales Machine - Then Pulled the Plug
Persana AI squeezed prospect research, enrichment, intent signals and outreach into one busy workspace. It won loyal sales teams, raised $2.3 million, and then shut the standalone product after joining Rox.
Anteriad Bought Its Way to the Whole B2B Funnel - Now It Has to Prove the Data Works
A 25-year-old database marketer became a 900-person demand machine by acquiring the missing pieces of the funnel. Its best argument is not the size of its data - it is the controlled test that tells a CMO whether the data made money.
SalesboxAI Wants to Turn B2B's Messy Growth Stack Into One Machine
B2B teams bought a tool for every stage of the funnel and inherited a coordination problem. SalesboxAI's bet is that one signal-driven layer can make the ads, intent data and follow-up behave like a single revenue team.
Allie Kelly Wants Marketing to Stop Guessing - and Start Listening
Across hospitality, recruiting software and buyer-intelligence platforms, Allie Kelly has kept returning to the same useful idea: data earns its keep when it helps people make better creative decisions.
Marc Laplante Keeps Rebuilding the Map of Buyer Intent
After 13 years in technology media, a predictive-analytics exit, and a return to the CEO seat, Marc Laplante is still chasing the same useful question: what are business buyers trying to do next?
The Old 6sense Versus Demandbase Rule Just Expired
Both platforms now buy B2B media. The smarter choice turns on where your team wants account intelligence to live - and how much of the go-to-market stack it wants one vendor to own.
The Real ABM Battle Is Over Who Owns the Budget
6sense and Demandbase can both find accounts, score intent and run ads. The useful difference is where each platform begins - and which executive gets the clearest reason to keep paying.
Informa TechTarget
How a 1999 IT-help website and a British events conglomerate merged into a data machine that watches which technology buyers are ready to spend - and sells that knowledge back to the vendors chasing them.
DemandScience
The Boston company turns 247 million professional profiles and a web of intent signals into something B2B marketers pay for by the qualified lead - and largely pay only when the lead fits the spec.
Coldreach
Coldreach is a Y Combinator-backed (W23) AI sales development platform that helps B2B teams find companies that are ready to buy right now. Instead of blasting cold emails to random lists, teams describe what a buying signal looks like for their product in plain language, and Coldreach monitors 113M+ companies across job postings, news, LinkedIn activity, SEC filings, hiring changes and more, 24/7. When a match fires, the AI researches the account and writes personalized outreach that references the specific event - which the company says produces meaningfully higher reply and booking rates than spray-and-pray outbound.
Leadspace
Leadspace is a B2B data intelligence company that unifies buyers, accounts, and buying signals into a single continuously updated data layer for go-to-market teams. Its GTM Data Intelligence Cloud enriches, scores, and activates data across CRM and marketing systems like Salesforce, Marketo, and HubSpot, helping sales and marketing teams find, segment, and prioritize their ideal customers. Founded in 2007 and backed by Jerusalem Venture Partners, the company has raised roughly $111M and counts enterprises such as Salesforce, Zoom, and American Express among its customers.
Demandbase
Demandbase is a San Francisco-based B2B go-to-market software company that pioneered account-based marketing (ABM) and now runs Demandbase One, a unified platform combining account intelligence, intent data, advertising, sales intelligence and AI agents. It helps revenue teams identify in-market accounts, coordinate marketing and sales across channels, and turn buyer signals into pipeline. Founded in 2006 by Chris Golec and led by CEO Gabe Rogol, the company serves hundreds of enterprise B2B customers.
Unify
Unify is a San Francisco-based AI go-to-market platform that automates "warm outbound" - combining intent signals, B2B prospecting data, AI research agents, and multi-channel email sequencing into a single workflow. Founded in 2023 by ex-Ramp outbound lead Austin Hughes and ex-Scale AI machine-learning engineer Connor Heggie, the company helps sales and growth teams reach buyers with personalized messages at the moment they are ready to buy. Customers include Cursor, Perplexity, Airwallex, Flock Safety, and Together AI. Unify has raised roughly $59M+ to date, capped by a $40M Series B led by Battery Ventures in mid-2025.
Landbase
Landbase is a San Francisco / Palo Alto-based agentic AI company building autonomous go-to-market (GTM) technology for B2B teams. Its flagship GTM-1 Omni is a domain-specific, multi-agent action model trained on tens of millions of B2B campaigns that automates the repetitive work of sales and marketing - prospecting, enrichment, campaign creation, multi-channel outreach and optimization - and claims 4-7x higher conversion than manually built campaigns. Founded in 2023 by former AppDirect co-CEO Daniel Saks alongside veterans from OysterHR and EverString, Landbase has raised about $42.5M to date, including a $30M Series A co-led by Ashton Kutcher's Sound Ventures.
Maximus Greenwald
Maximus Greenwald is the co-founder and CEO of Warmly, an AI-powered revenue orchestration platform that helps B2B companies identify, prioritize, and engage high-intent buyers in real time. A Princeton CS & Public Policy grad and ex-Google PM (where he helped build the famous 'Where's Waldo' Google Maps Easter egg), Max survived seven major pivots over five years to turn Warmly into a signal-based selling category leader with $3M+ ARR and $21.5M in total funding. Known for his mantra 'slope over y-intercept' and his 'Purple Cow' series on remarkable entrepreneurs, he is one of the most candid voices on the realities of finding product-market fit.