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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Story
The Old 6sense Versus Demandbase Rule Just Expired
Saas · Enterprise · Ai

The Old 6sense Versus Demandbase Rule Just Expired

Both platforms now buy B2B media. The smarter choice turns on where your team wants account intelligence to live - and how much of the go-to-market stack it wants one vendor to own.

6sense · demandbaseRead →
Story
The Real ABM Battle Is Over Who Owns the Budget
Saas · Enterprise · Ai

The Real ABM Battle Is Over Who Owns the Budget

6sense and Demandbase can both find accounts, score intent and run ads. The useful difference is where each platform begins - and which executive gets the clearest reason to keep paying.

account-based-marketing · 6senseRead →