Destination Ontario built a public-sector growth loop from research, stories and partner links. The useful bit is not the postcard - it is how the agency measures attention all the way to estimated trips and spending, then admits where the math and the channels changed.
The Hamilton college found a sharper edge than adding more courses: let students solve live industry problems, let employers borrow the labs, and make applied research part of the education rather than a campus side project.
International Business University has gone from 11 graduates to nearly 700 in two years. Its wager is simple: a young school can earn trust faster if every course leaves evidence an employer can understand.