gaming-marketing
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The Ad Empire Owned by the People Making the Ads
Project Worldwide has 13 agencies, 45 offices and no single P&L. Its wager is that specialists collaborate better when the people doing the work also own the place.
UNFOLD Started With Banner Ads. Then Came Darth Vader.
The Los Angeles agency built its business in the small spaces of the internet. Its work for Disney, DC and game publishers shows how much can happen when creative ambition meets production discipline.
We Are Royale makes ads you can play inside
A fake travel agency. Real estate for Warcraft. The creative studio behind them has a practical theory of fandom: give people something worth doing, and the advertising gets a lot more interesting.
Benjamin Webley Put the Player Back in the Spreadsheet
Scopely's CMO built a career in the machinery of mobile growth, then made a persuasive case for looking past the machinery. His wager is simple: every metric begins with a person looking for a reason to play.
Olly Emery Markets Gaming by Listening Before He Speaks
A surprise Red Bull offer diverted Olly Emery from agricultural science into a career spent studying attention. At GameSquare, his work asks a deceptively simple question: how can a brand join gaming culture without interrupting it?
GameSquare Bought FaZe for $14 Million. Then It Sold the Hype and Kept the Team.
GameSquare tried to assemble the whole gaming-media stack. The expensive lesson was that reach without margin is just a very crowded scoreboard.
JH Kim Built a Marketing Company by Listening to What Gamers Actually Say
The GGContent founder turned a game-sourcing hunch into a cross-border marketing system - then built ContentFlux to analyze the streams no human team could watch.
Jason Bunge Is Teaching Old Toys New Tricks
After selling software, houses, video games and virtual worlds, Jason Bunge landed at Hasbro with a precise brief: find the center of gravity in brands people have loved for generations - then give every fan a reason to keep playing.
John Koller Has Spent a Career Marketing the Next Habit
Before HP, John Koller helped sell consoles, livestreaming and a new idea of community. His durable trick is simpler than any campaign: watch what people are already learning to do.
Frank Bijman and the Marketing Work Behind the Wager
From Dutch football sponsorships to a Toronto online-gaming platform, Frank Bijman’s career traces how gambling marketing moved from mass-media moments to products, partners and regulated digital infrastructure.
Jerret West
From Halo 3 and Netflix’s international rollout to Roblox’s creator economy, Jerret West has spent two decades learning how entertainment travels - and why communities, not campaigns, do the real scaling.
Ampverse
Ampverse is a Singapore-founded, creator-first gaming and entertainment company that connects consumer brands and game publishers with gaming audiences across Southeast Asia, India and the Gulf. It owns and operates gaming media properties, esports teams and creator networks, and packages them into marketing, in-game advertising, publishing and analytics services for brands like Coca-Cola, KFC and Red Bull. The group reaches a claimed 600M+ fans through its owned assets and managed creators.