gaming-marketing
(7)
Benjamin Webley Put the Player Back in the Spreadsheet
Scopely's CMO built a career in the machinery of mobile growth, then made a persuasive case for looking past the machinery. His wager is simple: every metric begins with a person looking for a reason to play.
Olly Emery Markets Gaming by Listening Before He Speaks
A surprise Red Bull offer diverted Olly Emery from agricultural science into a career spent studying attention. At GameSquare, his work asks a deceptively simple question: how can a brand join gaming culture without interrupting it?
JH Kim Built a Marketing Company by Listening to What Gamers Actually Say
The GGContent founder turned a game-sourcing hunch into a cross-border marketing system - then built ContentFlux to analyze the streams no human team could watch.
Jason Bunge Is Teaching Old Toys New Tricks
After selling software, houses, video games and virtual worlds, Jason Bunge landed at Hasbro with a precise brief: find the center of gravity in brands people have loved for generations - then give every fan a reason to keep playing.
John Koller Has Spent a Career Marketing the Next Habit
Before HP, John Koller helped sell consoles, livestreaming and a new idea of community. His durable trick is simpler than any campaign: watch what people are already learning to do.
Frank Bijman and the Marketing Work Behind the Wager
From Dutch football sponsorships to a Toronto online-gaming platform, Frank Bijman’s career traces how gambling marketing moved from mass-media moments to products, partners and regulated digital infrastructure.
Jerret West
From Halo 3 and Netflix’s international rollout to Roblox’s creator economy, Jerret West has spent two decades learning how entertainment travels - and why communities, not campaigns, do the real scaling.