gaming-marketing
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The Ad Empire Owned by the People Making the Ads
Project Worldwide has 13 agencies, 45 offices and no single P&L. Its wager is that specialists collaborate better when the people doing the work also own the place.
UNFOLD Started With Banner Ads. Then Came Darth Vader.
The Los Angeles agency built its business in the small spaces of the internet. Its work for Disney, DC and game publishers shows how much can happen when creative ambition meets production discipline.
We Are Royale makes ads you can play inside
A fake travel agency. Real estate for Warcraft. The creative studio behind them has a practical theory of fandom: give people something worth doing, and the advertising gets a lot more interesting.
GameSquare Bought FaZe for $14 Million. Then It Sold the Hype and Kept the Team.
GameSquare tried to assemble the whole gaming-media stack. The expensive lesson was that reach without margin is just a very crowded scoreboard.
Ampverse
Ampverse is a Singapore-founded, creator-first gaming and entertainment company that connects consumer brands and game publishers with gaming audiences across Southeast Asia, India and the Gulf. It owns and operates gaming media properties, esports teams and creator networks, and packages them into marketing, in-game advertising, publishing and analytics services for brands like Coca-Cola, KFC and Red Bull. The group reaches a claimed 600M+ fans through its owned assets and managed creators.