fitness-technology
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Coherent Solutions knows where the software gets stuck
The Minnesota engineering company has spent three decades building the systems behind other brands. Its next bet: helping businesses turn faster AI tools into software that actually ships.
Runna sold the training plan. Strava bought the coach.
Two friends started with personalized running PDFs. Their subscription app now sits inside Strava, with a bigger test ahead: making the plan fit the runner when life refuses to cooperate.
Myzone Built a Gym Community. Now You Can Bring Your Own Watch.
Myzone turned heartbeats into points and gym floors into shared scoreboards. Its next bet is that the community matters more than whose sensor you wear.
The Software Behind the Turnstile
Gladstone spent four decades becoming part of the furniture in British leisure centres. Now it is rebuilding the machinery in the cloud - while the bookings, payments and front-desk queues keep moving.
Wendy White Learned Marketing in the Army. Now She Is Rewriting It for AI.
Before the boardroom came Russian lessons, psychological operations and a film credit with Tim Burton. Three decades later, Wendy White is still studying audiences - only now the campaign map runs through SaaS, global teams and AI.
Lacey Ford Is Teaching Fitness Tech to Grow Without Losing the Human Thread
After integrating 14 acquisitions and doubling an inbound engine, the veteran SaaS marketer has taken on a more intimate brief: helping fitness businesses scale while preserving the relationships that make people return.
From the Spreadsheet to the Story: Leandro Caldeira’s Nine-Year Wellhub Climb
An engineer became an operator, an operator became a marketer, and 2,000 check-ins kept the whole career honest. Inside Leandro Caldeira’s long route from BCG decks to Wellhub’s global brand.
The Scale Lies. Styku Built a Spinning Camera That Doesn't.
A physicist who once worked on NASA's human spaceflight program bet that people quit diets because a bathroom scale can't show progress. His answer: a rotating infrared camera that turns your body into data - and, lately, a health screen.
The Fitness Company That Runs Your Treadmill For You
iFIT turned a decades-old treadmill maker into a subscription platform where a trainer in Patagonia can change your machine's incline from 3,000 miles away. Here is how the Logan, Utah company built connected fitness on its own terms.