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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

fitness-technology

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Legend
Wendy White Learned Marketing in the Army. Now She Is Rewriting It for AI.
Executive · Operator · Founder

Wendy White Learned Marketing in the Army. Now She Is Rewriting It for AI.

Before the boardroom came Russian lessons, psychological operations and a film credit with Tim Burton. Three decades later, Wendy White is still studying audiences - only now the campaign map runs through SaaS, global teams and AI.

wendy-white · daxkoRead →
Legend
Lacey Ford Is Teaching Fitness Tech to Grow Without Losing the Human Thread
Executive · Operator · Advisor

Lacey Ford Is Teaching Fitness Tech to Grow Without Losing the Human Thread

After integrating 14 acquisitions and doubling an inbound engine, the veteran SaaS marketer has taken on a more intimate brief: helping fitness businesses scale while preserving the relationships that make people return.

lacey-ford · abc-fitnessRead →
Legend
From the Spreadsheet to the Story: Leandro Caldeira’s Nine-Year Wellhub Climb
Executive · Operator

From the Spreadsheet to the Story: Leandro Caldeira’s Nine-Year Wellhub Climb

An engineer became an operator, an operator became a marketer, and 2,000 check-ins kept the whole career honest. Inside Leandro Caldeira’s long route from BCG decks to Wellhub’s global brand.

leandro-caldeira · wellhubRead →